Callaway Ended Good Good Golf Partnership After Video
The company severed ties in late August following a promotional video that depicted a violent physical act.
Updated on Oct. 5, 2026 in Golf
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Callaway ended its partnership with the YouTube channel Good Good Golf on August 27, 2026, after a video posted on August 21 showed creator Garrett Clark shoving Alexis Miestowski. The controversy prompted major retailers to pull merchandise and led to the resignation of CEO Matt Kendrick on September 2.
Why it matters
The promotional video sparked significant online outrage regarding the depiction of violence against women, forcing brand sponsors and retailers to distance themselves from the content creators. This fallout resulted in the forfeiture of major title sponsorships for a PGA Tour event and the rebooted Big Break show.
Callaway shares fell 9% following the controversy, contrasting with a 22% increase in share price year-to-date. Meanwhile, Good Good Golf gained 20,000 YouTube subscribers in the 30 days leading up to October 5.
The players
Callaway
This American global sports equipment company is a major manufacturer of golf clubs, balls, and accessories.
Good Good Golf
This popular YouTube channel and golf lifestyle brand creates entertainment-focused content featuring various creators.
Matt Kendrick
He is the former CEO of Good Good Golf who resigned in the wake of the company's advertising controversy.
Nihad Giga
He currently serves as the interim CEO for the golf content group.
Garrett Clark
He is a central content creator for the Good Good Golf channel who appeared in the controversial promotional video.
The details
While Callaway terminated the partnership, Good Good Golf continues to operate its online store and distribution through hundreds of golf course pro shops. The organization is currently led by interim CEO Nihad Giga as it manages the aftermath of the event, which also included the loss of title sponsorships for the Big Break show.
Timeline
August 21, 2026: Good Good Golf posted the controversial promotional video.
August 27, 2026: Callaway ended the partnership and retailers pulled merchandise.
September 2, 2026: CEO Matt Kendrick stepped down from his position.
November 11, 2026: Callaway is scheduled to report third-quarter earnings.
November 12-15, 2026: The PGA Tour Austin Championship is set for these dates.
Season Trajectory
This controversy marks a clear departure from the production plans for the 2027 Golf Channel reboot of Big Break, which will now proceed without the involvement of the channel. The shift in sponsorship status alters the marketing landscape for the upcoming PGA Tour Austin Championship.
Retailers have removed Good Good Golf merchandise from shelves, limiting physical access to the brand for many consumers. The $6 million purse for the Austin Championship remains a focal point for the professional tour despite the loss of its previous title sponsorship.
The takeaway
Brand partnerships in digital media are increasingly vulnerable to the real-time social standards of a global audience. Content creators must now weigh the potential for viral growth against the risk of rapid corporate and commercial abandonment.
What happens next
Callaway will release its third-quarter financial results on November 11, 2026, providing further insight into the impact of the advertising controversy. Additionally, the PGA Tour Austin Championship, which lost its title sponsor due to the fallout, is scheduled for November 12-15, 2026, at the Omni Barton Creek Resort & Spa.
Further reading
For more information on the current landscape of the professional and amateur sport, visit our Golf section.
Source note: This article includes information reported by Front Office Sports.
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