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LPGA Marketing Chief Coleman Has Resigned

The LPGA announced the resignation of CMO Chad Coleman and named Taylor Strick as the new head of marketing.

Updated on Sept. 28, 2026 in Golf

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LPGA Chief Marketing Officer Chad Coleman has resigned from his position, with the organization appointing Taylor Strick as his successor. AI Illustration. Upload story photo >

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LPGA Chief Marketing Officer Chad Coleman has resigned from his position to focus on his family. His departure follows the recent appointment of Taylor Strick as the new Senior Vice President of Marketing.

Why it matters

The leadership shuffle comes as the organization navigates broadcasting challenges and prepares for major upcoming events. The transition marks a significant change in the LPGA's executive marketing team.

The LPGA reported that recent Solheim Cup broadcasts failed to reach a 200,000-viewer threshold on the Golf Channel. These figures serve as a key metric as the league adjusts its marketing and properties leadership.

The players

Chad Coleman

He served as the Chief Marketing Officer for the LPGA.

Taylor Strick

She is the new Senior Vice President of Marketing for the LPGA and previously worked as the global head of partnerships at Aon.

Ryan Ogle

He is the new Vice President of Properties who will oversee the CME Group Tour Championship and the 2028 Solheim Cup.

The details

Chad Coleman, who joined the LPGA in January 2026, informed staff of his resignation on Monday morning. The organization concurrently brought on Taylor Strick, formerly of Aon, to lead marketing efforts, and hired Ryan Ogle as a Vice President of Properties.

Timeline

  1. Chad Coleman joined the LPGA in January 2026.

  2. Coleman resigned from the LPGA in September 2026.

  3. Taylor Strick began her role at the LPGA in September 2026.

  4. The 2028 Solheim Cup will be held at Valhalla Golf Club.

Season Trajectory

The transition of executive leadership marks a pivotal shift in the LPGA's management structure as it gears up for the 2028 Solheim Cup at Valhalla Golf Club. These personnel moves are designed to stabilize property oversight and marketing strategies ahead of future major events.

Fans should look for changes in event promotion and broadcast reach as the new marketing team implements their strategy. These leadership moves directly impact how the LPGA manages its high-profile tournament calendar, including the CME Group Tour Championship.

The takeaway

Executive transitions provide a reset point for organizations looking to improve viewership metrics. Stability in the marketing and properties departments is essential for managing professional golf's marquee events effectively.

What happens next

Ryan Ogle will continue preparations for the CME Group Tour Championship in Naples, while the organization proceeds with its multi-year planning for the 2028 Solheim Cup.

Further reading

For more background on the tour, see the latest updates in United States Golf.

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