Good Good Leaders Departed After Advertisement Scandal
Key personnel left the YouTube golf collective following widespread criticism of a controversial ad.
Updated on Sept. 29, 2026 in Golf
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Two prominent leaders have departed the popular YouTube golf collective Good Good following an advertisement that faced intense backlash. Callaway and other retailers subsequently terminated their partnerships with the organization in response to the controversy.
Why it matters
The departures represent a significant shift for the brand as it struggles to maintain fan support and commercial viability. The company faced scrutiny after an advertisement depicted a cofounder pushing a female member to the ground, prompting immediate condemnation for promoting violence against women.
Good Good raised $45 million in 2025 and has been producing content for 6.5 years. The collective is now attempting to proceed with a content series aiming to play golf in 50 states over 50 days.
The players
Good Good
Good Good is a prominent YouTube golf collective that has produced digital content for 6.5 years.
Logan Spence
Logan Spence served as the head of content for the Good Good golf collective before his departure.
Hung Tran
Hung Tran served as the head of events for the Good Good golf collective before announcing his exit in September 2026.
Callaway
Callaway is a major golf equipment manufacturer that terminated its partnership with Good Good following the advertisement scandal.
The details
Logan Spence, the head of content, and Hung Tran, the head of events, are the latest figures to leave the collective. Their exits follow the termination of the company's CEO, president, and top marketer after the advertisement was pulled.
Timeline
In 2025, the company successfully raised $45 million in capital.
The controversial advertisement was released in August 2026.
Hung Tran announced his departure as part of layoffs in September 2026.
Season Trajectory
The exodus of leadership marks a critical inflection point for the collective, potentially threatening its ability to execute its ambitious 50-state tour. This internal instability drastically alters the brand's standing as it attempts to move past the damage caused by the viral scandal.
Viewers should expect significant changes to the release schedule and production quality of upcoming golf series. The loss of major retail partnerships may also impact the availability of co-branded equipment or merchandise previously featured in the collective's videos.
The takeaway
Maintaining audience trust is essential for digital-first media brands that rely on brand partnerships for revenue. Organizations must ensure that all content aligns with public safety standards to avoid the severe financial and structural consequences seen in this case.
Further reading
For more on the current state of professional and digital golf, visit our Golf section.
Source note: This article includes information reported by Business Insider.
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