Good Good Golf Launched 50-State Travel Series
The group is traveling across the U.S. to sell apparel after a canceled PGA Tour sponsorship.
Updated on Sept. 28, 2026 in Golf
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Good Good Golf has launched a 50-state travel series titled 50 States in 50 Days following the withdrawal of its fall PGA Tour sponsorship in Austin, Texas. The group is using the series to sell its branded apparel directly to consumers after retail partners removed the merchandise from shelves.
Why it matters
The transition to a direct-to-consumer model allows the company to recover costs for apparel production that was originally intended for a canceled professional golf tournament. The brand pivoted to this strategy after facing backlash from an advertisement that led retailers to stop stocking their items.
The travel series features six crew members visiting 50 states over a period of 50 days. The group, which has existed for six years, is moving to a direct-to-consumer model for its Championship apparel collection.
The players
Garrett Clark
He is one of the six regular crew members of the Good Good Golf team.
Steven Casteneda
He serves as a core member of the Good Good Golf production crew.
Matt Scharff
He is a prominent personality and crew member for Good Good Golf.
The details
The crew, including Garrett Clark, Steven Casteneda, and Matt Scharff, is filming their cross-country journey and releasing daily videos to showcase the collection. Merchandise once intended for the PGA Tour event is now marketed under the Good Good Championship name.
Timeline
September 28, 2026: Good Good released the first video of the series.
Season Trajectory
The pivot from PGA Tour sponsorship to an independent travel series signals a shift in how digital-first golf brands monetize their audience. This move reflects a broader trend of content creators bypassing traditional retail and professional tournament structures to sustain their operations.
Fans of the channel can now purchase the Championship apparel collection exclusively through the company's website rather than at local retailers. This change in distribution model places the burden of logistics and fulfillment entirely on the brand’s internal infrastructure.
The takeaway
Direct-to-consumer transitions allow creators to maintain control over their branding when faced with retail removal. Fans should monitor official digital channels for updates on product availability as the tour progresses.
Further reading
Learn more about recent trends in Golf.
Source note: This article includes information reported by Heavy.
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