Scott Ruerup Appointed as CEO of G/Fore
The former Peter Millar executive took the helm of the premium brand in January 2026.
Updated on Sept. 30, 2026 in People
Scott Ruerup officially became the CEO of G/Fore in January 2026. He brings over a decade of leadership experience from his time at parent company Peter Millar.
Why it matters
The appointment marks a strategic push for G/Fore to transition into a broader premium lifestyle brand. Ruerup is tasked with accelerating growth and increasing the brand's footprint within the Richemont portfolio.
Scott Ruerup joined Peter Millar in 2011, establishing a 15-year career within the organization before his 2026 promotion. He now oversees the entirety of G/Fore's global commercial strategy and operations.
The players
Scott Ruerup
He is the newly appointed CEO of G/Fore who previously served as the President of Peter Millar.
Scott Mahoney
He serves as the CEO of Peter Millar and oversees the leadership of the G/Fore brand.
G/Fore
This is a premium lifestyle brand that operates as a subsidiary within the Richemont portfolio.
Peter Millar
This organization is a clothing company that serves as the parent entity for G/Fore.
The details
Scott Ruerup reports directly to Peter Millar CEO Scott Mahoney as he takes over the brand. His transition aims to leverage the operational expertise he gained while serving as the President of Peter Millar.
Timeline
Scott Ruerup joined Peter Millar in 2011.
The CEO appointment became effective in January 2026.
Market Landscape
This appointment reflects the strategic consolidation of apparel brands within the Richemont portfolio. By integrating leadership across its subsidiaries, the parent group aims to centralize operational expertise to maintain a competitive edge in the premium lifestyle market.
Customers can anticipate a shift in the brand's product offerings as it moves toward a broader premium lifestyle focus. The move to align with global Richemont standards may also influence future retail availability and branding consistency for loyal shoppers.
The takeaway
The appointment signals a deliberate effort by the company to evolve its market identity under veteran leadership. Stakeholders should watch for new product categories as the brand expands its presence within the wider corporate family.
Further reading
For more information on executive changes in the industry, visit the People section.
Source note: This article includes information reported by MR Magazine.
