Solbari Expanded U.S. Wholesale Sales Network
The sun protection brand has added regional representatives and new retail partners across the country.
Updated on Sept. 24, 2026 in Golf
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Solbari has scaled its United States operations by expanding its regional sales representative network and securing new retail partnerships. The company now services various outdoor and golf retail locations following the launch of its wholesale operations in May 2026.
Why it matters
The brand is strengthening its presence in the American market to meet growing retailer demand for technical sun protection apparel. This expansion highlights the importance of the U.S. region to the company's overall financial health.
The U.S. market currently accounts for more than 60 percent of Solbari's total revenue. The company maintains this market share through a growing network of regional sales representatives and specialized retail partners.
The players
Solbari
Solbari is a brand specializing in high-quality technical sun protection clothing and accessories.
Bob Blanda
Bob Blanda is a regional sales representative responsible for the brand in California, Nevada, and Arizona.
Michele Vasti
Michele Vasti serves as the regional sales representative for Metro New York, New Jersey, and Southern Connecticut.
The details
Solbari has added sales representatives like Bob Blanda for California, Nevada, and Arizona, and Michele Vasti for Metro New York, New Jersey, and Southern Connecticut. These reps serve a range of new partners including Sports Basement, Brentwood Country Club, and the Four Seasons Lanai.
Timeline
April 2026: Company announced its wholesale expansion.
May 2026: Solbari launched U.S. wholesale operations.
September 24, 2026: Company announced expanded sales rep network.
Season Trajectory
This move strengthens Solbari's competitive position within the golf and outdoor retail sectors by securing shelf space in premium clubs and shops. The expanded network better positions the brand to capture market share among golfers prioritizing UV protection throughout the season.
Golfers will find increased availability of Solbari technical sun protection apparel at select premium facilities such as the Kohanaiki Golf Club and Palm Beach Country Club. This retail expansion simplifies access to UV-protective gear for players at these specific club locations.
The takeaway
The growth of specialized sun-protective clothing reflects a broader focus on health and performance within outdoor sports. Consumers can expect greater accessibility to these technical items as retailers continue to prioritize UV-safe apparel options.
Further reading
For more on the latest trends in the sport, see our Golf section.
Source note: This article includes information reported by Sgbonline.
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