Terry Babilla Will Retire From BSN Sports
The longtime president and COO will depart the organization on September 30, 2026.
Updated on Sept. 24, 2026 in People
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Terry Babilla will retire as president and COO of BSN Sports on September 30, 2026, ending a tenure that began in 1995. Following his departure, Adam Blumenfeld will return to the role of CEO for BSN Sports in October 2026.
Why it matters
The leadership change marks a significant transition for the company as it integrates recent growth and acquisitions, including the April 2026 purchase of Sports Endeavors. Babilla plans to remain involved with the business in an advisory and investment capacity.
Babilla led over 100 merger and acquisition deals during his tenure at the firm. The parent company, Varsity Brands, was previously sold to KKR in 2024 for a valuation of $4.5 billion.
The players
Terry Babilla
He is the outgoing president and COO of BSN Sports who led the company through more than 100 merger and acquisition deals.
Adam Blumenfeld
He serves as the CEO of Varsity Brands and will return to his former role as CEO of BSN Sports in October 2026.
BSN Sports
This organization is a major sports equipment provider that serves more than 150,000 institutional and team sports customers.
Varsity Brands
This parent company manages BSN Sports and was sold to the investment firm KKR for $4.5 billion in 2024.
Avery Jessup
He was appointed as the chief commercial officer of BSN Sports in February 2026.
The details
Adam Blumenfeld will maintain his current position as CEO of Varsity Brands while reassuming the CEO duties at BSN Sports. This follows a broader period of executive activity, including the February 2026 appointment of Avery Jessup as chief commercial officer.
Timeline
Terry Babilla joined the organization in 1995.
Avery Jessup became chief commercial officer in February 2026.
Varsity Brands acquired Sports Endeavors in April 2026.
Terry Babilla will officially retire on September 30, 2026.
Adam Blumenfeld returns to the CEO role in October 2026.
Market Landscape
The leadership change at BSN Sports follows the structural evolution initiated by the 2024 sale of Varsity Brands to KKR. This transition reflects ongoing efforts to consolidate management across the parent organization and its subsidiaries.
The return of Adam Blumenfeld to the helm is unlikely to cause immediate disruptions for the 150,000 customers currently served by BSN Sports. Clients can expect standard operational continuity as the company integrates its recent acquisitions.
The takeaway
The return of a previous CEO to the top position often signals a focus on organizational stability during periods of rapid acquisition. Stakeholders should monitor for potential shifts in corporate culture as the firm integrates its recent expansion projects.
Further reading
For more information on executive moves in the industry, visit People.
Source note: This article includes information reported by Sgbonline.
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