Unrivaled Has Signed Apparel Deal With Adidas
The professional basketball league will transition to Adidas for uniforms and performance gear starting in 2027.
Updated on Sept. 23, 2026 in Basketball
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The Unrivaled basketball league has secured a multiyear partnership with Adidas to serve as its official apparel provider. Adidas will replace Under Armour, which outfitted the eight-club league during its first two seasons.
Why it matters
This partnership bolsters the commercial growth of the $650 million league as it seeks to expand its reach. The deal encompasses on-court uniforms, performance gear, and extensive youth basketball programming initiatives.
Unrivaled currently maintains a league valuation of $650 million and has reached more than 1.2 billion fans across digital platforms. The league consists of 54 players spread across eight distinct clubs.
The players
Unrivaled
Unrivaled is a professional basketball league that features eight clubs and 54 players.
Adidas
Adidas is a global athletic apparel corporation that produces footwear, clothing, and sports equipment.
Under Armour
Under Armour is an American sportswear company that served as the initial uniform provider for the league.
The details
Adidas will provide all on-court uniforms and performance gear while collaborating with the league on fan-facing initiatives and athlete storytelling. The transition marks a shift away from Under Armour, which supplied the league's uniforms for its inaugural two seasons.
Timeline
The agreement with Adidas begins with the 2027 season.
Season Trajectory
This partnership follows a pattern set by emerging sports leagues seeking to anchor their commercial viability through association with established global athletic brands. By securing Adidas, the league strengthens its position in the competitive basketball ecosystem ahead of the 2027 season.
Fans can expect to see new team branding and uniform aesthetics when the league debuts its official Adidas apparel in 2027. The agreement also dictates that future youth basketball camps and league-operated programming will feature Adidas branding.
The takeaway
The transition to a new apparel provider signals a strategic shift in the league's brand identity as it prepares for its third year of operations. Fans and players should anticipate updated gear designs and expanded youth outreach efforts following the 2027 rollout.
Further reading
For more on the changing commercial landscape of the sport, visit the Basketball section.
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