Salomon Hired Two New U.S. Sales Managers
The performance footwear brand appointed two new regional leaders to expand its U.S. sales operations.
Updated on Sept. 30, 2026 in Hiking
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Salomon has appointed Jason Lewis and Clerc Bertrand as U.S. field sales managers to oversee regional retail relationships. This move marks the company's latest effort to accelerate growth in its performance category.
Why it matters
The appointments are part of a strategic push to strengthen the brand's presence in the competitive U.S. footwear market. By splitting regional coverage, Salomon aims to better manage its retail agency partnerships.
Jason Lewis brings over 15 years of experience in the performance footwear industry to the western region. Clerc Bertrand will lead sales agency management for the eastern territory.
The players
Jason Lewis
He is a new U.S. field sales manager for the western region who previously held roles at New Balance and Hoka.
Clerc Bertrand
He is a new U.S. field sales manager for the eastern region who previously held a position at Brooks.
John Meadows
He serves as the director of business sales for performance at Salomon.
Salomon
It is a performance footwear and outdoor gear company that is currently expanding its market presence in the United States.
The details
Jason Lewis will manage accounts for agencies including Snowden & Co., Yukon Trading Co., Cordillera, and KSI, while Clerc Bertrand will oversee the High Plains Outdoor Group, TJM, Podium USA, and Vert Outdoors. Both managers report to John Meadows, who serves as the director of business sales for performance at Salomon.
Timeline
Salomon announced the leadership appointments on September 30, 2026.
Culture Shift
This reorganization mirrors a broader industry trend where specialized footwear brands are decentralizing sales to capture niche outdoor retail markets. It represents a pivot away from centralized distribution models toward targeted regional agency partnerships.
These appointments signify that regional retailers will likely see improved inventory support and consistent brand representation in their local markets. Customers can expect a more streamlined retail presence as these managers begin coordinating with local sales agencies.
The takeaway
Effective retail management is a critical component for footwear brands looking to scale their performance lines across the country. Success in this category often hinges on the strength of regional agency partnerships and deep industry experience.
Further reading
For more on the latest developments in outdoor gear and industry news, visit our Hiking section.
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