Pernod Ricard Launches Altos Summer RTD Program
Pernod Ricard's summer program for Altos Tequila adds a new ready-to-drink launch and a packaging refresh across Australia.
Updated on Nov. 2, 2026 in Cocktails
Pernod Ricard has launched a summer program for Altos Tequila, including a new ready-to-drink (RTD) product and a packaging refresh for the complete Altos RTD range. The launch follows strong growth in Australia's tequila RTD category.
Why it matters
The program aims to drive growth during the key summer selling period, and it builds on Pernod Ricard's partnerships with the Australian Open and Guzman y Gomez. Its focus on RTDs reflects the rapid expansion of canned cocktails across the Australian market.
Australia's tequila RTD category grew 58 per cent in value over the past 12 months, and more than 100,000 cans of RTD were sold in the first year of the Australian Open partnership. The Altos Margarita Lime RTD launches across 70 licensed outlets in Queensland, with the performance of the new product yet to be reported.
The players
Pernod Ricard
Pernod Ricard is a global spirits company whose portfolio includes Altos Tequila, and its Pacific operations lead the brand's Australian activity.
Glen Scarlett
Glen Scarlett is the Pernod Ricard Pacific Commercial Director overseeing the company's commercial strategy across the region.
The details
The summer program centres on a new Altos RTD launch and a packaging refresh covering the full Altos RTD range, alongside the Australian Open and Guzman y Gomez partnerships. The Altos Paloma RTD, a sparkling canned cocktail combining tequila with grapefruit and citrus flavours, will be central to the 2027 Australian Open partnership.
Timeline
- 1 December: Altos Margarita Lime RTD launches across 70 licensed outlets in Queensland.
- January 2027: Pernod Ricard returns as the official tequila of the Australian Open.
Market Landscape
The launch extends Pernod Ricard's Australian Open partnership, which doubled the previous year's tequila sales. It sits within a broader surge in Australian canned cocktails, with the tequila RTD category growing 58 per cent in value over the past 12 months.
Queensland drinkers can find the Altos Margarita Lime RTD at 70 licensed outlets from 1 December. The new canned format offers a ready-made option for summer gatherings without mixing cocktails at home.
The takeaway
Canned cocktails are becoming a major part of how Australians buy tequila, so compact, ready-to-serve options are likely to keep gaining shelf space. Readers planning summer drinks can compare RTD formats against mixing their own cocktails.
What happens next
Altos Margarita Lime RTD launches across Queensland outlets from 1 December, and Pernod Ricard returns as official tequila of the Australian Open in January 2027.
Further reading
For more on the drinks trends shaping the category, explore Cocktails coverage.
Source note: This article includes information reported by The Shout.
