Ally Love Joins UPSHOT League Ownership
Fitness instructor and media personality Ally Love has become an investor in the UPSHOT League and its Nashville Vibe franchise.
Updated on Nov. 2, 2026 in Basketball
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Ally Love joined the ownership groups of the UPSHOT League and its Nashville Vibe franchise. Love joins WNBA legends Cheryl Miller, Ann Meyers Drysdale, and Tamika Catchings as investors in the league.
Why it matters
UPSHOT debuted in 2026 with more than $40 million in committed investment, and the league plans to expand with four new teams in 2027. The addition of a high-profile media figure to the ownership group adds visibility to the Nashville franchise.
UPSHOT debuted in 2026 with more than $40 million in committed investment and is set to add four new teams in 2027. Love has hosted in-arena for the Brooklyn Nets for 11 seasons.
The players
Ally Love
Ally Love is a fitness instructor, media personality, and Founder/CEO of Love Squad who has hosted Netflix's Dance 100 and co-hosts NFL Play Action on Paramount+.
UPSHOT League
UPSHOT League is a women's professional basketball league that debuted in 2026 with more than $40 million in committed investment.
The details
Love is a fitness instructor, media personality, and Founder/CEO of Love Squad who also serves as Vice President of Instructor Strategy & Development at Peloton. The UPSHOT announcement was issued from Jacksonville, Florida, and the league held its inaugural season in 2026.
Timeline
2026: UPSHOT League debuts with more than $40 million in committed investment and holds its inaugural season.
2027: UPSHOT League expands with four new teams for its second season.
Roadmap
Love's investment follows a pattern set by WNBA legends Cheryl Miller, Ann Meyers Drysdale, and Tamika Catchings, who also invested in UPSHOT. The league's planned expansion to four new teams in 2027 signals continued growth of women's professional basketball outside the WNBA.
The four planned 2027 expansion teams will expand the number of rosters available to women's basketball fans and fantasy players. Nashville fans can track the Vibe franchise as its ownership and roster develop ahead of the 2027 season.
The takeaway
Investment from high-profile figures across media and sports can give emerging women's leagues visibility and capital. Readers following women's basketball can watch whether UPSHOT's 2027 expansion sustains its early investment momentum.
What happens next
UPSHOT League is scheduled to add four new teams for its 2027 season.
Further reading
Explore more Nashville Basketball coverage for context on the Vibe franchise's local market.
Source note: This article includes information reported by The Tennessee Tribune.
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