AlikeAudience Joins Index Marketplaces Platform
Third-party audience data provider AlikeAudience now offers its premium segments through Index Exchange's omnichannel marketplace.
Updated on Nov. 2, 2026 in Advertising
AlikeAudience, a third-party audience data provider, has joined Index Marketplaces, the omnichannel platform from Index Exchange. The integration gives buyers access to its premium audience segments across North America and APAC.
Why it matters
Demand for scalable, addressable advertising solutions beyond traditional cookies is growing, and the partnership pairs audience intelligence with the scale and transparency of a major sell-side platform. For advertisers and agencies in these regions, it expands the options available for privacy-conscious targeting.
The announcement cites no specific financial or operational metrics, covering instead the regions in which the premium segments are made available. Figures on segment size, pricing, and campaign outcomes have not been published.
The players
AlikeAudience
AlikeAudience is a third-party audience data provider that supplies privacy-conscious advertising signals to brands and agencies in the US, Southeast Asia, and APAC.
Index Exchange
Index Exchange is a global advertising marketplace whose Index Marketplaces platform supports curated supply activation and sell-side decisioning.
The details
AlikeAudience, which shares third-party MAID data with brands and agencies across the US, Southeast Asia, and APAC, is now part of Index's Data Vendor Ecosystem. Buyers can pair its privacy-safe signals with Index's inventory on Index Marketplaces.
Timeline
2 November 2026: AlikeAudience announced it had joined Index Marketplaces.
Market Landscape
The move reflects a broader push among data vendors and exchanges to replace cookie-based targeting with addressable, privacy-safe identifiers. It positions Index Exchange to offer curated audience supply alongside its existing inventory as competitors pursue similar integrations.
Advertisers and agencies buying in North America and APAC gain an additional source of premium audience segments on Index Marketplaces. Campaign costs and availability will depend on the terms buyers negotiate with each vendor.
The takeaway
Advertisers evaluating audience data should weigh privacy-safe signals alongside scale and transparency when choosing partners. Comparing segment performance across vendors before committing budget will help clarify which sources deliver value.
Further reading
For broader context on how audience data is changing ad buying, explore the Advertising section.
