Criteo Powers Adore Beauty Retail Media in AU, NZ
Adore Beauty will introduce onsite Sponsored Products advertising across Australia and New Zealand using Criteo's retail media technology.
Updated on Nov. 10, 2026 in Advertising
Commerce media adtech platform Criteo has partnered with Australian online beauty retailer Adore Beauty to power retail media across Australia and New Zealand. The initial launch introduces sponsored products across search and category pages, beginning on web before extending to the app.
Why it matters
The partnership extends an existing Criteo relationship with Adore Beauty, which already supports customer acquisition through performance campaigns, onto the retailer's own digital properties. It reflects continued growth of onsite retail media advertising in the region.
The announcement disclosed no revenue, spend or ad-volume figures for the partnership. Specific performance metrics and campaign results have not yet been published.
The players
Criteo
Criteo is a commerce media adtech platform whose retail media technology powers advertising for retailers, and it already runs retail media programs with Uber Eats, Chemist Warehouse, David Jones, JB Hi Fi, Dan Murphy's and BWS.
Adore Beauty
Adore Beauty is an Australian online beauty retailer that uses data-driven attribution to evaluate its advertising partners' contributions across the customer journey.
The details
Adore Beauty will introduce Sponsored Products across its search and category pages, launching on web first and then on its app. Criteo will provide integration, advertiser demand, campaign activation, reporting and closed-loop measurement through its Commerce Yield and Commerce Max platforms.
Timeline
Partnership announced November 9, 2026.
Initial phase launches sponsored products on web, followed by the app.
A second phase, timing unspecified, may explore product detail page and onsite display ads.
Market Landscape
The deal extends Criteo's retail media platform, already live with retailers including Uber Eats, Chemist Warehouse and David Jones, into an online beauty retailer's own search and category pages. It adds another retailer to a growing set of onsite advertising networks competing in the Australian and New Zealand market.
Shoppers at Adore Beauty may begin to see Sponsored Products placements across search and category pages, first on web and later in the app. The change affects what products appear at the top of results rather than prices or availability.
The takeaway
Retailers are increasingly building their own advertising networks on owned sites, so shoppers should expect more sponsored placements in search results when browsing online.
What happens next
A second phase exploring product detail page and onsite display ads is planned, though its timing has not been specified.
Further reading
For broader context on how onsite ad networks are changing online retail, see Advertising.
Source note: This article includes information reported by B&T.
