Notino Expands Retail Media With Criteo
The European beauty retailer is using Criteo's technology to power its sponsored products, onsite display, and video advertising formats.
Updated on Nov. 3, 2026 in Couponing
Notino has expanded its retail media capabilities through a partnership with Criteo, which provides the technology behind its sponsored products, onsite display, and video ad formats. The platform uses Notino's first-party customer data to deliver product recommendations and advertising.
Why it matters
The move is intended to help Notino scale across European markets and help brands engage consumers across the shopping journey. For shoppers, it signals that personalized product recommendations and sponsored placements are becoming a larger part of online retail.
Notino operates in 27 European markets, including the UK, and has an ecosystem of 40 million customers that the new retail media platform draws on. The extraction does not specify the financial terms of the Criteo partnership.
The players
Notino
Notino is a European online beauty and cosmetics retailer that operates in 27 markets.
Criteo
Criteo is a commerce media company that builds advertising technology for retailers and brands.
The details
Criteo's technology powers Notino's sponsored products, onsite display, and video advertising formats, using Notino's first-party customer data. The companies also plan to extend the collaboration to offsite advertising and to support onboarding of offline sales data for omnichannel targeting and measurement.
Timeline
November 3, 2026: Partnership announcement reported.
Culture Shift
The Notino and Criteo deal reflects the retail media model, in which retailers monetize their own shoppers' data through sponsored placements rather than relying solely on third-party ad networks. It shows that large online retailers are building advertising businesses on top of their first-party customer relationships.
For shoppers, the expansion means more sponsored products and personalized recommendations may surface when browsing Notino's site and app. The extraction does not indicate any change to prices or promotions available to customers.
The takeaway
Shoppers comparing prices and deals should recognize that sponsored placements on retailer sites are paid visibility, not necessarily the best value. Checking prices across retailers before buying can help keep spending in check.
Further reading
For more on how retailers and shoppers navigate deals, see Couponing.
Source note: This article includes information reported by InternetRetailing.
