Criteo Reports $416 Million Q3 Revenue
The adtech firm posted quarterly revenue and expanded its Performance CTV offering to new markets, including Brazil and Mexico.
Updated on Nov. 5, 2026 in Advertising
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Criteo reported $416 million in revenue for the third quarter of 2026, with Contribution ex-TAC of $240 million and adjusted EBITDA of $65 million. The company also said it will begin rolling out Performance CTV to Brazil and Mexico by the end of 2026.
Why it matters
The results show how retail media and performance advertising are shaping spending on the company's platform, even as some large performance clients reduced budgets. The international CTV expansion signals the company's push to extend its advertising products beyond the United States.
Retail Media Contribution ex-TAC was $51 million and Performance Media Contribution ex-TAC was $189 million in Q3 2026, with Retail Media underlying growth of 10% excluding scope reductions. The filing does not break out the impact of the reduced spending by several large performance clients on the totals.
The players
Criteo
Criteo is a commerce media and advertising technology company that sells performance and retail media advertising to brands and retailers.
The details
Criteo said its OpenAI integration expanded from seven to 89 countries within three months, and that auction-based display is live with more than 95 retailers. Four of its largest retail partners renewed multi-year agreements, and agency spending rose 5% year-to-date.
Timeline
Q3 2026: Criteo reports $416 million in revenue for the quarter.
End of 2026: Performance CTV rollout begins in Brazil and Mexico.
2027: Performance CTV expands to Canada, the United Kingdom, France, Germany, Italy, Spain, Australia and other markets.
Market Landscape
Criteo's OpenAI integration grew from seven to 89 countries within three months, and Turkish Airlines reported a 183% increase in site landings from ChatGPT Ads. This places the company's retail and conversational advertising products among the early large-scale tests of AI-assistant ad inventory.
Advertisers using Criteo's platform may see new Performance CTV options in Brazil and Mexico by the end of 2026, with more markets following in 2027. Brands and retailers can also use self-service GO campaigns, which serve roughly one-third of Commerce Growth customers.
The takeaway
Criteo's results point to growing demand for retail media and AI-linked advertising formats, but reduced spending by some large clients shows that performance budgets remain sensitive. Advertisers watching this space should track whether the international CTV rollout delivers the early traction seen in the US.
What happens next
Performance CTV rollout to Canada, the United Kingdom, Europe and Australia is scheduled for 2027.
Further reading
Explore more Advertising coverage to see how adtech firms like Criteo are reshaping digital ad spending.
Source note: This article includes information reported by Social Samosa.
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