Pinterest Adds 21 Million Monthly Users
The platform reported $1.17 billion in third-quarter revenue, up 12% year over year, as growth came from markets outside the US and Europe.
Updated on Nov. 1, 2026 in Advertising
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Pinterest reached 661 million global monthly active users after adding 21 million between the second and third quarters of 2026. The company reported $1.17 billion in Q3 revenue, rising 12% year over year, with US and Canada revenue up 14%.
Why it matters
The growth shows Pinterest expanding its reach beyond its core North American and European markets while its audience skews younger. Gen Z now accounts for 57% of users, and the platform facilitates more than 80 billion searches per month.
Pinterest reported $1.17 billion in Q3 revenue, up 12% year over year, with US and Canada revenue rising 14%. The company did not quantify in the extraction how much European regulatory changes on cross-border selling weighed on international results.
The players
A visual discovery platform where users search for and save ideas, which relies on advertising and shopping features for revenue.
The details
Growth came from markets outside the US and Europe, which contributed 17 million of the new users. Pinterest said its programmatic buying solution is now available in all regions and is developing creator-led recommendations that let brands sponsor creator Pins tied to their products.
Timeline
Q2 2026 to Q3 2026: Pinterest added 21 million monthly active users.
Q3 2026: Pinterest reported $1.17 billion in revenue.
Industry Dynamics
Pinterest's visual search ads, which place promotions inside search results and Pin close-ups, are central to its advertising push. Its programmatic buying solution, now available in all regions, extends that ad inventory to automated buyers.
For advertisers, Pinterest's larger and younger audience and its new programmatic buying option widen the ways to reach shoppers. Brands can also sponsor creator Pins tied to their products as those features develop.
The takeaway
Pinterest's user growth is now coming from markets beyond its core regions, so advertisers looking at the platform should consider its international audience as well as its established base.
Further reading
Explore more on Advertising to see how platforms like Pinterest are monetizing their audiences.
Source note: This article includes information reported by WeRSM - We are Social Media.
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