Pinterest Expands Programmatic Advertising Options
The platform now offers display and video inventory through major programmatic buying services.
Updated on Oct. 26, 2026 in Advertising
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Pinterest has integrated its advertising inventory with platforms like Amazon Ads, Google Display & Video 360, and Yahoo DSP to streamline programmatic buying. This expansion allows brands to reach users across North America, South America, and Asia Pacific via automated deal types.
Why it matters
Major brands are increasingly turning to programmatic tools to improve efficiency and automation in their digital advertising strategies. By opening its inventory to these platforms, Pinterest aims to capture greater market share from advertisers seeking centralized buying processes.
Pinterest reports 640 million monthly active users and 80 billion monthly searches. A test campaign by Moroccanoil saw its reach increase by 15% and click-through rates improve by 20% compared to standard Amazon DSP benchmarks.
The players
A visual discovery engine that allows users to find inspiration through images and videos.
Magnite
An independent sell-side advertising platform that provides technology for publishers to sell their ad inventory.
Moroccanoil
A beauty and hair care brand that utilizes programmatic advertising campaigns to reach its consumer base.
The details
The integration utilizes Magnite as the primary supply-side platform, with Google Ad Manager facilitating supply across Latin America and Asia Pacific. Advertisers can transact through preferred deals, private marketplaces, and programmatic guaranteed deals using AI-driven inventory activation.
Timeline
In June 2026, Moroccanoil tested Pinterest inventory in its Amazon DSP campaign.
Pinterest reports its third-quarter revenue on Oct. 29, 2026.
Market Landscape
This move signals a broader shift toward programmatic automation as social platforms compete with search and retail media giants for marketing budgets. By integrating with established DSPs, Pinterest is positioning itself as a core component of the multi-channel advertising stack.
Advertisers and brands can now manage Pinterest campaigns alongside other media buys within their existing preferred software dashboards. This integration simplifies workflows for marketing teams while potentially increasing the relevance of ads served to Pinterest users.
The takeaway
Brands can leverage these new tools to test how Pinterest inventory performs compared to their current programmatic benchmarks. This transition underscores how even niche visual platforms must adapt to the demand for consolidated advertising buying interfaces.
What happens next
Pinterest will provide further financial context and outlook when it reports its third-quarter earnings on Oct. 29, 2026.
Further reading
Learn more about evolving digital media trends in the Advertising sector.
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