Adform Strengthens APAC Team With Three Appointments
Finley Matheson, Riddhima Minocha and Alexander Cujko take on expanded roles across the Asia-Pacific region.
Updated on Nov. 10, 2026 in People
Adform has appointed Finley Matheson as regional manager, APAC, based in Sydney, and Riddhima Minocha as account director, based in Singapore. Alexander Cujko has been promoted to senior solutions consultant and relocated from Sydney to Melbourne.
Why it matters
The appointments add senior capacity across the Asia-Pacific region and establish Adform's first team member based in Victoria. The newly created account director role and the promotion of a team member after two years reflect the company's investment in its regional structure.
The announcement covers three senior appointments, including one newly created account director role and a promotion for an employee of two years. The source does not disclose team size or headcount figures for the APAC region.
The players
Adform
Adform is an advertising technology company whose APAC team is being strengthened by these appointments.
Finley Matheson
Matheson is a former commercial director at Adform who previously held leadership roles at MediaMath and now leads Adform's APAC region.
Riddhima Minocha
Minocha is an advertising professional who joins Adform from The Trade Desk, where she worked as a senior account manager.
Alexander Cujko
Cujko is an Adform solutions consultant and member of the IAB Data Council who was promoted after two years with the company.
The details
Matheson, previously commercial director at Adform, held leadership roles at MediaMath before his new position. Minocha joins from The Trade Desk, where she was a senior account manager, and Cujko, a member of the IAB Data Council, moved from Sydney to Melbourne after his promotion.
Timeline
Cujko's promotion followed two years of tenure at Adform.
The appointments were announced on 9 November 2026.
Market Landscape
The appointments extend Adform's presence in Australia through its first Victoria-based team member in Melbourne, alongside existing bases in Sydney and Singapore. This regional build-out positions the company to compete across the APAC advertising technology market through a wider local team.
For advertisers working across Asia-Pacific, the expanded team and new Victoria presence may mean more local account support. The added regional leadership could shape how Adform's campaigns and data services are delivered to clients in the region.
The takeaway
Adform's appointments show how regional talent moves can reshape a company's coverage of a fast-growing market. Advertisers and agencies in the region should watch how the new roles translate into local service and partnerships.
Further reading
For more on executive moves across the industry, see the People section.
