Wayvia Partners With Euronics on Shopper Referrals
Wayvia's Where to Buy technology will connect brand websites to more than 6,500 Euronics stores and online retailers.
Updated on Nov. 5, 2026 in Couponing
Wayvia has announced a partnership with Euronics International to connect shoppers who discover products on brand websites to Euronics retailers that stock them. The partnership is powered by Wayvia's Where to Buy technology.
Why it matters
The arrangement links online product discovery with retail availability across the Euronics network. It gives brands and retailers visibility into referral traffic and conversions.
The Euronics network spans 36 markets across Europe and Asia and includes more than 6,500 stores and online retailers. Wayvia's integration of Euronics product feeds and local store availability data has not been detailed with performance results.
The players
Wayvia
Wayvia is a technology company whose Where to Buy platform links brand websites to retailers that stock their products.
Euronics International
Euronics International is a European-based buying and marketing group of independent consumer electronics and appliance retailers operating across Europe and Asia.
The details
Wayvia's Where to Buy technology integrates Euronics product feeds and, where available, local store availability data. Shoppers who find products on brand websites are directed to Euronics retailers that carry them, and Wayvia provides visibility into referral traffic and conversions.
Timeline
November 5, 2026: Partnership announcement published.
Wednesday, November 4, 2026: 2026 RTIH Innovation Awards Ceremony held in London.
Retail Referral Trend
The Euronics partnership applies Wayvia's Where to Buy technology to a network of more than 6,500 independent retailers, extending a store-locator model from individual brand sites to a multi-market retail group. It reflects a move toward linking online product discovery with in-store availability across Europe and Asia.
Shoppers who find a product on a brand website may be directed to a nearby Euronics store or online retailer that stocks it. Availability information is shown where local store data is integrated.
The takeaway
Shoppers searching for a product online can use retailer-locator tools to check whether a nearby store carries it before visiting. Comparing stock availability across channels can save a trip.
What happens next
The partners plan to expand sales data sharing across Euronics members and to extend local in-store availability to more markets.
Further reading
For more on ways shoppers find deals and products, see Couponing.
