Ferrero Launches Raise A Rocher Christmas Campaign
The holiday push features actress Rachel Brosnahan and limited-edition Cinnamon Spice chocolate squares.
Updated on Nov. 4, 2026 in Desserts
Ferrero has launched its Raise A Rocher campaign ahead of Christmas, partnering with actress Rachel Brosnahan to position its chocolate as an alternative to champagne. The company also released limited-edition Cinnamon Spice chocolate squares as part of its expanded squares range.
Why it matters
The festive season is one of the most important trading periods for confectionery makers, and demand for gifting, sharing and premium chocolate typically peaks before Christmas. Limited-edition launches aim to create novelty and urgency among shoppers.
The campaign offers consumers a chance to win prizes including a trip to New York City through a contest. No sales, pricing or availability figures for the Cinnamon Spice squares were disclosed in the source information.
The players
Ferrero
Ferrero is the Italian confectionery company behind Raise A Rocher and the squares range.
Rachel Brosnahan
Rachel Brosnahan is an American actress known for her lead role in the television series The Marvelous Mrs. Maisel.
The details
Ferrero promoted the Raise A Rocher campaign through a partnership with Rachel Brosnahan, framing its chocolate as a gift-giving alternative to champagne during the holidays. The company also introduced Cinnamon Spice chocolate squares in a limited edition.
Timeline
Ahead of Christmas 2026: Ferrero launches the Raise A Rocher campaign and Cinnamon Spice squares.
Market Landscape
Mondelēz, Mars, Nestlé, Hershey and Lindt are all increasing investment in seasonal marketing, making the festive season a competitive battleground for confectionery makers. Ferrero's campaign positions it within this wider push to capture gifting and premium chocolate demand before Christmas.
Shoppers looking for a gift or treat this holiday season can find the limited-edition Cinnamon Spice squares as a new option for sharing. The campaign's prize contest also gives consumers a chance to enter for a trip to New York City.
The takeaway
Seasonal limited-edition launches can be a practical way for shoppers to find new gifting options before the holidays, so checking retailer shelves early may help secure them.
Further reading
Explore more on Desserts to see how seasonal chocolate launches fit into the wider dessert category.
Source note: This article includes information reported by Foodnavigator.
