Bobby Brazier Stars in Gucci Festive Campaign
The British actor appears alongside Mariah Carey in a holiday advert directed by Harmony Korine.
Updated on Nov. 2, 2026 in Fashion
Bobby Brazier, a 23-year-old British actor who walked for Gucci at Milan Fashion Week, features in the brand's festive campaign with Mariah Carey. The campaign, directed by Harmony Korine, is set inside a lavish hotel and showcases shimmering versions of Gucci's Starlet, duffle, Paparazzo bag, Horsebit loafers, Ace sneakers and Vittoria pumps.
Why it matters
The campaign pairs a rising British actor with a global music icon to promote Gucci's Butterfly special collection during the holiday season. It also extends a creative partnership between Korine and Gucci that began with the 2019 project Duck Rock.
The campaign features Mariah Carey wearing pieces from Gucci's Butterfly special collection and walking in GG Monogram boots and a fur coat. Brazier was 16 when he made his Dolce & Gabbana runway debut in February 2020.
The players
Bobby Brazier
Bobby Brazier is a British actor and son of reality television personality Jade Goody, who has built a modelling and acting career since his teenage years.
Mariah Carey
Mariah Carey is an American singer-songwriter known for her multi-platinum catalogue and her perennial holiday hit All I Want For Christmas Is You.
Harmony Korine
Harmony Korine is an American filmmaker known for independent films such as Kids and Spring Breakers, who previously collaborated with Gucci on Duck Rock.
Gucci
Gucci is an Italian luxury fashion house headquartered in Florence that is part of the Kering group.
The details
Carey sings her 1994 holiday hit inside the hotel setting, and Brazier appears in a scene where she turns to smile at him in a suite full of chatting guests. The campaign follows Brazier's earlier Gucci work, including a Primavera advert alongside Kate Moss in August.
Timeline
February 2020: Brazier makes his Dolce & Gabbana runway debut at age 16.
August: Brazier stars in Gucci's Primavera advert with Kate Moss.
2 November 2026: Gucci's festive campaign with Mariah Carey is published.
Culture Shift
The campaign extends Gucci's long pattern of pairing auteur filmmakers with pop-culture figures, as seen in the 2019 Duck Rock project directed by Harmony Korine. Placing a rising actor beside a veteran pop star reflects a broader fashion-marketing approach that blends generational audiences within a single holiday advert.
Shoppers interested in the Butterfly collection can look for the shimmering Starlet, Paparazzo bag and Vittoria pumps featured in the campaign. The festive campaign signals which Gucci silhouettes the house is promoting ahead of the holiday season.
The takeaway
Campaigns that pair emerging talent with established icons can reach multiple generations at once. Readers following fashion trends can watch how luxury houses build recurring creative partnerships across seasons.
Further reading
For more on how luxury houses use film and celebrity in their marketing, explore Fashion.
