Burberry Unveils Festive Campaign Marking 170 Years
The yearlong anniversary celebration features a cashmere-focused holiday collection and a campaign shot at Longleat House in Wiltshire, England.
Updated on Nov. 3, 2026 in Accessories
Burberry has launched its 2026 festive campaign, "Wrapped in Burberry: Celebrating 170 Years," as part of its yearlong 170th anniversary celebrations. The campaign features Pierce Brosnan, Fiona Shaw and Wu Lei alongside a cashmere-focused festive collection.
Why it matters
The campaign marks the brand's 170th anniversary and showcases its holiday offering, including cashmere pieces designed for the season. It places the brand's heritage and seasonal product line in front of an international audience.
Check cashmere scarves are available in more than 40 colors, and the Kensington trenchcoat is made from lightweight cashmere. Pricing and retail availability for these pieces were not specified.
The players
Burberry
Burberry is a British luxury fashion house founded in 1856, known for its trenchcoats and check pattern.
Pierce Brosnan
Pierce Brosnan is an Irish actor best known for playing James Bond in several films.
Fiona Shaw
Fiona Shaw is an Irish actress known for her stage work and roles in the Harry Potter film series.
The details
The campaign, directed by Harmony Korine, is set at Longleat House in Wiltshire and includes a party beneath an oversize disco ball. It is accompanied by a stationery collaboration with Smythson on notebooks and folding chess and backgammon sets.
Timeline
2026: Burberry launches its festive campaign during its 170th anniversary year.
Festive 2026: Childrenswear offering featured in the campaign is released.
Season Trajectory
The festive campaign is one installment of Burberry's yearlong 170th anniversary program, which frames the holiday season as a showcase of the house's heritage. It positions the brand's seasonal cashmere offering within that broader commemoration.
Readers considering holiday gifts can look for the cashmere scarves in more than 40 colors and the Kensington trenchcoat from the festive collection. Retail pricing and availability were not provided in the source.
The takeaway
Seasonal gifting from heritage luxury houses often pairs anniversary storytelling with practical, giftable categories like scarves and outerwear. Shoppers planning holiday purchases can compare materials and color options across collections before buying.
Further reading
Explore more accessories trends from the brand's holiday lineup.
