Prada to Release Holiday 2026 Campaign Drawing Prada
The upcoming campaign blends live-action photography with hand-drawn animation to showcase the luxury brand's latest accessories.
Updated on Oct. 27, 2026 in Accessories
Live Poll
Do you personally value traditional hand-drawn or handcrafted items over those produced by artificial intelligence?
Prada will launch its holiday 2026 campaign, titled Drawing Prada, on Tuesday, October 27, 2026. The project highlights the brand's latest accessory offerings through a mix of live-action photography and 2D animation.
Why it matters
The campaign serves to emphasize the lasting value of handcrafted and hand-drawn artistry within the luxury fashion sector. By integrating traditional illustration techniques, the brand intends to bridge artistic history with contemporary fashion.
The campaign showcases accessory offerings through a blend of photography and 2D animation, featuring the work of veteran animator John Pomeroy, who brings 50 years of career experience to the project.
The players
John Pomeroy
An animator with a 50-year career who directed the 2D animated sequences for the campaign.
Glen Luchford
A photographer responsible for the live-action images integrated into the holiday project.
Maya Hawke
An actor featured in the campaign to showcase the brand's seasonal collection.
Sadie Sink
A prominent actor participating in the brand's global holiday marketing project.
Luther Ford
An actor who joins the ensemble cast for the Drawing Prada holiday campaign.
The details
The campaign captures live-action imagery through the lens of photographer Glen Luchford, which is then layered with hand-drawn animations. These illustrations were created under the direction of John Pomeroy and feature actors Maya Hawke, Sadie Sink, Chen Haoyu, Kelvin Harrison Jr., and Luther Ford.
Timeline
The campaign is scheduled for release on Tuesday, October 27, 2026.
Culture Shift
The project aligns with the luxury industry's focus on artisanal craftsmanship by highlighting the enduring value of hand-drawn work. This trend reflects a broader move among high-fashion houses to differentiate products through human-centric, labor-intensive creative processes.
Shoppers can expect to see these new campaign visuals across global digital and retail platforms starting Tuesday. The launch serves as a preview for consumers looking to purchase holiday gifts from the upcoming accessory collection.
The takeaway
This campaign highlights the intersection of classic animation and modern fashion marketing. Readers can appreciate the fusion of these distinct creative fields as they browse the latest luxury offerings this season.
Further reading
Discover more about the latest trends in high-end design in our Accessories section.
Live Poll
Do you personally value traditional hand-drawn or handcrafted items over those produced by artificial intelligence?
