Gigi Hadid Stars in Miu Miu Holiday Campaign
The supermodel fronts the luxury brand's festive 2026 collection in a new series of campaign images.
Updated on Oct. 27, 2026 in Fashion
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Gigi Hadid serves as the face of the Miu Miu Holiday 2026 campaign, which highlights the label's latest festive aesthetic. The project also features appearances by Louisa Jacobson, Xiao Wen Ju, and Momo.
Why it matters
The campaign reinforces the ongoing creative partnership between Hadid and Miu Miu, a collaboration that has spanned multiple seasonal projects over the past two years.
The campaign was captured by photographer Tina Barney and styled by Lotta Volkova within a grand townhouse setting. The collection focuses on sharp wardrobe contrasts, ranging from oversized herringbone outerwear to satin mini dresses.
The players
Gigi Hadid
An internationally recognized supermodel who has become a frequent face of Miu Miu's seasonal campaigns.
Tina Barney
A photographer known for her artistic approach to portraiture who captured the latest campaign imagery.
Lotta Volkova
A prominent fashion stylist responsible for the creative direction and wardrobe curation of the campaign.
Miu Miu
A high-end Italian luxury fashion house under the Prada Group that is known for its experimental and youthful designs.
The details
Set in a grand townhouse, the campaign emphasizes a contrast between everyday archetypes and seasonal glamour. Hadid showcases a variety of styles, including oversized herringbone coats and satin mini dresses, designed for the festive season.
Timeline
Gigi Hadid launched the knitwear label Guest in Residence in 2022.
Hadid fronted a Miu Miu leather goods campaign in March 2025.
Hadid participated in a Miu Miu bag campaign in April 2025.
Hadid starred in the Miu Miu Holiday 2025 campaign.
The Miu Miu Holiday 2026 campaign was unveiled in October 2026.
Culture Shift
This campaign follows the brand's successful showing at the Miu Miu Spring/Summer 2027 show in Paris. The continued collaboration highlights the industry's shift toward long-term partnerships between luxury houses and established celebrity icons.
Fans can expect the holiday collection to arrive in boutiques and online storefronts as part of the brand's seasonal rollout. The campaign images provide direct visual guidance for styling oversized silhouettes and satin textures for upcoming social events.
The takeaway
The Miu Miu holiday campaign demonstrates how luxury brands use consistent celebrity collaborators to build a unified aesthetic season after season. Readers looking to replicate this look can focus on layering textured outerwear with high-contrast, evening-ready fabrics.
Further reading
For more on the latest trends, visit the Fashion section.
Source note: This article includes information reported by Arab News.
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Does seeing high-fashion holiday campaigns influence your plans to purchase luxury clothing this year?
