Primark Launches Style Your Season Christmas Campaign
The 2026 campaign spans partywear, knitwear, gifting, homeware and its largest festive pyjama range to date.
Updated on Nov. 3, 2026 in Fashion
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Primark has launched its 'Style Your Season' Christmas campaign for 2026, which went live on November 3 in more than 500 stores worldwide and across its digital and social channels. The campaign also includes a menswear collection featuring Irish actor Emmett J. Scanlan.
Why it matters
The campaign covers a broad range of seasonal categories at low price points, giving shoppers across age groups and budgets a single place to buy for the holidays. Its international rollout across hundreds of stores shows how the retailer is positioning its festive offer for a global customer base.
Primark's announcement sets starting prices of 1.30 pounds for kids' winter styles, 5 pounds for adults, 10 pounds for menswear and 6 pounds for the By Coleen line, with the campaign live in more than 500 stores worldwide. The announcement gives no sales figures or comparison with prior seasons, and does not say how many items each range includes.
The players
Primark
Primark is an international fashion retailer known for low-priced clothing, homeware and seasonal collections sold through its stores across Europe and beyond.
Coleen Rooney
Coleen Rooney is an English media personality and businesswoman who has launched several fashion collections, including the By Coleen line sold through Primark.
Emmett J. Scanlan
Emmett J. Scanlan is an Irish actor known for his screen and stage work, and he is featured as the face of Primark Man's 2026 Christmas campaign.
The details
The campaign was rolled out in store windows and across digital and social channels, combining partywear, winter knitwear, gifting and homeware. Coleen Rooney returns with her third By Coleen collection, featuring velvet, satin and sequins, while the festive pyjama range includes matching styles for the whole family.
Timeline
November 3, 2026: The Christmas campaign went live in stores and online.
Next week: The By Coleen collection arrives in Primark stores.
Season Trajectory
This is Coleen Rooney's third By Coleen collection with Primark, extending a collaboration pattern the retailer has used to anchor its seasonal launches. The 2026 campaign continues that approach by pairing a celebrity-led line with a wider Christmas assortment across menswear, kids and homeware.
Shoppers looking for affordable festive clothing can find winter styles from 5 pounds for adults and pyjamas across the family range in stores now. The By Coleen collection arrives next week with items starting at 6 pounds, so those interested in it may want to plan a visit then.
The takeaway
Primark's campaign shows how a single seasonal theme can cover a full holiday shopping list at low price points. For readers, the practical takeaway is that the widest range of options, including the newest By Coleen items, becomes available from next week.
Further reading
For more on seasonal fashion trends and retail launches, explore the Fashion section.
Source note: This article includes information reported by FashionUnited.
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