Levi's Launches Claymation Yeti Holiday Campaign
The "Let's Get Fuzzy" campaign features a claymation yeti named Gus alongside a cold-weather layer edit.
Updated on Nov. 2, 2026 in Fashion
Levi's has launched its 2026 holiday campaign, "Let's Get Fuzzy," featuring Gus, a claymation yeti. The campaign comes alongside a cold-weather layer edit that includes fleeces, flannels, thermals, corduroys, and hats.
Why it matters
The campaign and cold-weather collection show Levi's pushing beyond its core denim identity heading into the holiday shopping season. The launch is also tied to the brand's broader push into categories outside denim bottoms.
Levi's reported Q3 2026 revenue of $1.61 billion, up 4% year-over-year, with tops revenue rising 7% over the same period. Organic growth from categories outside denim bottoms accounted for around half of the gains.
The players
Levi Strauss & Co.
Levi Strauss & Co. is an American apparel company best known for its denim jeans, which it has produced since 1873.
The details
The "Let's Get Fuzzy" spot was made with claymation, using a set and characters fully crafted by hand, with four hours of filming required for each second of animation. Artisans meticulously reproduced each character's outfit, and the campaign nods to Levi's 1995 "Clayman" ad. It will run online with in-store and social amplification.
Timeline
1995: Levi's released the "Clayman" claymation commercial that the new campaign references.
October Q3 2026: Levi's reported quarterly earnings and growth from categories beyond denim.
2026 holiday season: Levi's launched the "Let's Get Fuzzy" campaign and cold-weather layer edit.
Culture Shift
The campaign returns to the claymation format of Levi's 1995 "Clayman" commercial, extending a brand creative identity that was established three decades earlier. The revival comes as Levi's reports growth from categories beyond denim, with tops revenue rising 7% year-over-year in Q3 2026.
Shoppers looking for cold-weather layers may find new fleeces, flannels, thermals, corduroys, and hats in the cold-weather edit. The campaign will run online and be amplified in stores and on social media during the holiday season.
The takeaway
Brands that expand beyond their signature product often rely on creative callbacks to established campaigns to connect with long-time customers. Levi's pairing of a 1995 reference with new categories shows how legacy identity can support diversification.
Further reading
Explore more Fashion coverage for context on how brands are shaping seasonal collections and campaigns.
