Morocco Pushes UK Tourism at London Travel Show
Morocco's national tourist office is exhibiting at World Travel Market in London with 47 co-exhibitors and an 850-square-metre pavilion.
Updated on Nov. 3, 2026 in Africa
Live Poll
Do you think tourism growth is good for the economy where you live?
The Moroccan National Tourist Office is attending World Travel Market in London from November 3 to 5, bringing 47 co-exhibitors and eight regional tourism councils. Its 850-square-metre pavilion opened on Tuesday morning.
Why it matters
The UK is Morocco's third-largest source market by value, and British arrivals rose 7% in the first eight months of 2026. The office is seeking new partnerships and business opportunities in London to sustain that growth.
Official tourist office statistics show 995,663 British tourists visited Morocco in the first eight months of 2026, a 7% rise, though the release does not break the figure down by month or region. Eight airlines link 12 British airports to eight Moroccan destinations, and the office targets 1,355,000 passengers, a 9% increase.
The players
Moroccan National Tourist Office
The Moroccan National Tourist Office is the government agency responsible for promoting Morocco as a travel destination and coordinating tourism partnerships abroad.
Achraf Fayda
Achraf Fayda is the Director General of the Moroccan National Tourist Office, overseeing the country's international tourism promotion efforts.
Hakim Hajoui
Hakim Hajoui is Morocco's ambassador to the United Kingdom, representing Moroccan diplomatic and commercial interests in London.
The details
Hakim Hajoui, Morocco's ambassador to the UK, and Achraf Fayda, Director General of the Moroccan National Tourist Office, are leading the delegation. Growth from the UK is supported by air connectivity, and the office holds agreements with tour operators, booking platforms and distribution networks.
Timeline
First eight months of 2026: British arrivals rose 7% to 995,663 tourists.
Tuesday, November 3, 2026: Morocco's pavilion opened at World Travel Market.
November 3 to 5, 2026: World Travel Market is held in London.
Summer 2026 and winter 2026-2027: Scheduled air capacity totals 1.97 million seats.
Roadmap
The London pavilion builds on Morocco's post-2026 push to diversify its tourism base, with British arrivals already outpacing many other source markets. The office's targeting of 1.355 million passengers marks a continued effort to convert air connectivity gains into sustained visitor growth.
Travelers from the UK can expect expanded flight options, with eight airlines serving 12 British airports to eight Moroccan destinations. Scheduled air capacity of 1.97 million seats across summer 2026 and winter 2026-2027 may help travelers find availability for upcoming trips.
The takeaway
Growing UK arrivals and expanded air capacity suggest Morocco remains an accessible option for British travelers. Travelers planning trips should compare routes from the 12 served UK airports to find the most convenient departure point.
Further reading
Explore more on Africa travel destinations and tourism trends.
Source note: This article includes information reported by Yabiladi.
Live Poll
Do you think tourism growth is good for the economy where you live?
