Wisin Signs Distribution Deal With Sony Music Latin
The reggaeton artist will release upcoming music through Sony Music Latin while keeping his own label, La Base Music Group.
Updated on Nov. 3, 2026 in Latin
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Wisin has signed a distribution agreement with Sony Music Latin for his upcoming music releases, with the new music continuing under his own label, La Base Music Group. Billboard exclusively announced the agreement on Tuesday, Nov. 3.
Why it matters
The deal pairs Wisin's artistic and business leadership with Sony Music Latin's global promotional and distribution capabilities. Wisin has worked with Sony Music Latin before, and the structure lets him retain control of his label.
Billboard's chart data shows Wisin has 24 No. 1 hits on Latin Airplay and 47 entries on Hot Latin Songs, including 12 top 10 entries. The agreement's financial terms and release schedule details have not been disclosed.
The players
Wisin
Puerto Rican reggaeton artist and longtime chart presence, known for his work across Latin music and his own label, La Base Music Group.
Sony Music Latin
The Latin music division of Sony Music Entertainment, responsible for global distribution and promotion of Latin recording artists.
The details
Wisin's latest album, Universidad del Perreo, was released in September and features 12 tracks with collaborations from Ivy Queen, Jowell & Randy and Kapo. The album's world tour opens with two shows at the Coliseo de Puerto Rico José Miguel Agrelot.
Timeline
September 2026: Universidad del Perreo album released.
October 2025: Que Me Quiera Ma with Marc Anthony reached No. 1 on Latin Airplay.
Nov. 3, 2026: Sony Music Latin distribution agreement announced.
Nov. 13 and 14, 2026: Universidad del Perreo tour opening shows in Puerto Rico.
Industry Dynamics
The deal reflects a model in which established Latin artists keep their own imprints while licensing distribution from major labels, a structure that has grown as Latin music's chart presence on Billboard has expanded. Wisin's record of 24 No. 1 hits on Latin Airplay places him among the genre's most consistent chart performers.
Fans can follow Wisin's future releases through Sony Music Latin's distribution channels while his music continues under La Base Music Group. Tour dates for Universidad del Perreo begin at the Coliseo de Puerto Rico José Miguel Agrelot in November.
The takeaway
Major label distribution deals increasingly let established artists keep creative and ownership control while gaining global promotional reach. Wisin's arrangement shows how an independent imprint can operate within a larger distribution structure.
What happens next
The Universidad del Perreo world tour opens with two shows at the Coliseo de Puerto Rico José Miguel Agrelot on Nov. 13 and 14, 2026.
Further reading
Explore more in Latin music coverage.
Source note: This article includes information reported by Billboard.
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