Rotana Expands Portfolio With Georgia Ski Resort Project
The Turkish hotel group showcased its growth plans at World Travel Market London 2026, including its first ski resort property.
Updated on Nov. 3, 2026 in Hotels
Rotana, which operates 10 properties with 2,107 keys across Türkiye, Russia and Bosnia and Herzegovina, participated in World Travel Market London 2026. The company is developing three additional properties in Georgia, including the Gudauri Ski Resort.
Why it matters
The Gudauri project marks Rotana's first entry into the ski resort segment, signaling a shift in its hospitality offerings beyond urban and resort hotels. The expansion targets international travel markets, with the UK, Germany, Russia and Poland identified as key European source markets.
Rotana currently operates 10 properties with 2,107 keys across Türkiye, Russia and Bosnia and Herzegovina. Three additional properties are under development in Georgia, though their room counts and opening dates were not disclosed.
The players
Rotana
Rotana is a hospitality group headquartered in the United Arab Emirates that operates hotels and resorts across the Middle East, Europe and Central Asia.
World Travel Market London
World Travel Market is one of the largest annual trade shows for the global travel and tourism industry, held each November in London.
The details
At World Travel Market London 2026, held November 3-5 under the theme 'Resilience, Rebound & Reinvention: The Next Era of Global Travel,' Rotana highlighted its adaptability, regional expertise and industry partnerships. The company engaged with international travel partners to explore future growth opportunities.
Timeline
World Travel Market London 2026 is held November 3-5, 2026.
Market Landscape
Rotana's Gudauri project places a hotel group directly into Georgia's established ski destination, which has drawn investment as the country develops winter tourism. The move is a departure from the company's existing portfolio concentrated in urban and resort markets.
Travelers planning winter trips to Georgia may find new hotel options at Gudauri once the properties open, though opening dates were not announced. Those considering ski trips should check availability as the destination's accommodation supply expands.
The takeaway
Hotel groups are increasingly looking beyond city centers toward destinations like ski resorts to capture growing travel demand. Travelers may find more lodging choices in emerging destinations as these expansions develop.
Further reading
Explore more on hotel development and expansion across international markets.
Source note: This article includes information reported by Gulf Daily News Online.
