ShopX Launches as Global Retail Media Group
The newly formed group combines Shopfully, Flipp and MEDIA CENTRAL to serve shoppers and brands across 27 markets.
Updated on Nov. 2, 2026 in Couponing
ShopX has launched as a global retail media group that brings together Shopfully, Flipp and MEDIA CENTRAL. The combined organisation reaches 400 million shoppers across 27 markets and employs more than 1,000 people.
Why it matters
Most consumer spending still happens in physical stores, while digital advertising is easier to measure, and the group aims to connect the two. Each of the three brands will continue to operate under its current name.
ShopX reports reach of 400 million shoppers across 27 markets, and 83% of shoppers research online before making an in-store purchase, according to Shopfully research. The retail media sector is a USD $200 billion global market, and the group has completed 10 acquisitions to date.
The players
ShopX
A newly formed global retail media group combining Shopfully, Flipp and MEDIA CENTRAL, serving retailers, brands and shoppers across 27 markets.
Michael Silverman
Group Chief Executive Officer of ShopX, leading the combined organisation formed from three retail media businesses.
Stefano Portu
Group President & Chief Operating Officer of ShopX, overseeing day-to-day operations of the combined group.
Jaclyn Welsh
Group Chief Financial Officer of ShopX, responsible for financial leadership of the combined organisation.
The details
Shopfully, Flipp and MEDIA CENTRAL have been brought together under one parent group, ShopX, offering a cross-retailer model rather than one built around a single chain. Michael Silverman serves as Group Chief Executive Officer, Stefano Portu as Group President & Chief Operating Officer, and Jaclyn Welsh as Group Chief Financial Officer.
Timeline
• ShopX launch as a global retail media group was reported on November 2, 2026.
Market Landscape
The combined group positions itself to capture the shift that Shopfully research describes, in which 83% of shoppers research online before an in-store purchase. This matters in a USD $200 billion global retail media market where in-store spending still dominates.
Shoppers who use digital flyers and retailer offers may see the same brands continue under familiar names, since each of the three brands keeps its current identity. Because most purchases still happen in stores, research-led shopping habits, such as checking offers online before visiting, remain the practical way to plan purchases.
The takeaway
Checking online offers before a store visit fits the research habits that 83% of shoppers already follow, which can help stretch a household budget. Keeping an eye on the three brands now under ShopX can show how retail media offers are changing.
Further reading
For more on how shoppers use promotions before they visit the store, explore our Couponing coverage.
Source note: This article includes information reported by IT Brief Australia.
