QSIC Names Mark Mansour Managing Director APAC
The retail media audio company has appointed the former Woolworths MarketPlus leader to run its business across the Asia-Pacific region.
Updated on Nov. 3, 2026 in Business Strategy
QSIC has appointed Mark Mansour as Managing Director APAC, effective 1 November, to lead the company's business across the Asia-Pacific region. Mansour was previously managing director of Woolworths MarketPlus and a founding team member of Woolworths Group's retail media business Cartology.
Why it matters
The appointment places an executive with retail media experience in charge of QSIC's regional growth as the company works to monetise in-store audio advertising. QSIC completed an AUD$40 million Series B round, and the leadership change follows the earlier launch of its QSIC Intelligence measurement dashboard.
QSIC completed an AUD$40 million Series B and operates a retail audio network reaching more than 350 million shoppers each month globally. The announcement did not provide APAC revenue figures or growth targets for the new managing director.
The players
Mark Mansour
Mansour is a retail media executive who was a founding team member of Woolworths Group's Cartology and previously managed Woolworths MarketPlus.
QSIC
QSIC is a retail audio advertising company whose network reaches more than 350 million shoppers each month globally.
The details
Mansour will lead QSIC's business across APAC, where the company's platform combines AI and first-party data to manage and monetise in-store audio advertising. QSIC works with brands including McDonald's, 7-Eleven, Reddy Express, Liquorland, Guzman y Gomez, MECCA and Hungry Jack's.
Timeline
Earlier in 2026, QSIC launched QSIC Intelligence, a unified measurement dashboard reporting attributable sales, incremental return on ad spend and new-to-brand shoppers.
4 November 2026: QSIC announced Mansour's appointment.
1 November 2026: Mansour began leading QSIC's APAC business.
Market Landscape
Mansour's background at Cartology links QSIC's in-store audio expansion to the grocery-linked retail media model that Woolworths built in Australia. The move places an executive with that experience at a company competing to win retail advertising budgets across the Asia-Pacific region.
For retailers and brands that buy in-store audio advertising, the appointment signals QSIC's push to expand its measurement and sales-attribution offering across APAC. Advertisers evaluating QSIC Intelligence's metrics may see the new leadership as a point of reference for future campaign planning.
The takeaway
Retail media leaders with grocery and loyalty-data experience are increasingly moving into independent platforms, which can shape how advertisers measure in-store results. Watching how QSIC applies its measurement tools in APAC will show whether that experience translates into new advertiser commitments.
Further reading
For more on how companies position their leadership for regional expansion, see Business Strategy.
