Vudoo Raises $22 Million in Series B
The Melbourne-based video commerce startup will use the funds to expand overseas sales and develop commerce technology.
Updated on Nov. 9, 2026 in Advertising
Vudoo raised $22 million in a Series B round led by Blue Sky Capital, with several existing family office investors also supporting the round. The company also hired two executives to lead its North American expansion.
Why it matters
The funding positions Vudoo's interactive video checkout, which lets viewers buy products without leaving the video, to scale into new markets. The company says its tools give publishers audience retention data and give advertisers the ability to track purchases after ad views.
Vudoo's Series B totals $22 million, and Moët & Chandon reported shoppers who used its video checkout spent an average of $140 compared with a typical $90 online. The source does not disclose Vudoo's revenue or valuation.
The players
Vudoo
Vudoo is a Melbourne-based video commerce company that lets viewers buy products inside videos and continue watching.
Blue Sky Capital
Blue Sky Capital is an investment firm that led Vudoo's Series B round.
The details
Vudoo was founded in 2017 by Nick Morgan and Andrew Spalding, and its interactive video idea was conceived in a Singapore bar. One of its earliest checkouts appeared in a 2022 Vogue Australia campaign with News Corp Australia for Moët & Chandon.
Timeline
2017: Vudoo was founded by Nick Morgan and Andrew Spalding.
2022: Vudoo's checkout appeared in a Vogue Australia campaign for Moët & Chandon.
November 9, 2026: Vudoo announced the $22 million Series B round.
Market Landscape
Vudoo's shoppable video checkout sits within the broader push by advertisers to tie video viewing directly to purchase tracking. The North American expansion positions it against established retail media and video ad platforms competing for the same budgets.
For shoppers, Vudoo's model means a product seen in a video can be bought without leaving the content. Viewers who use the feature may find purchasing faster, though the source does not specify which retailers or brands currently offer it.
The takeaway
Shoppable video is moving from pilot campaigns toward scaled commerce tools, and the spending comparison suggests brands are watching whether viewers who buy in-video spend more. Readers tracking ad tech should watch whether the North American expansion produces named retail partners.
Further reading
Explore more advertising news on how brands are reaching shoppers through new formats.
