Strategic Consultancy The Narrative Global Launches
Founders Zainab Talati and Hannah Khan establish a new firm to support brands entering the MENA region.
Updated on Oct. 30, 2026 in Middle East
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Zainab Talati and Hannah Khan have launched The Narrative Global, a strategic and creative consultancy. The firm aims to bridge gaps for international and regional brands seeking to navigate the Middle East and North Africa market.
Why it matters
The consultancy addresses specific challenges international brands face when entering the complex MENA region. Its model combines high-level market-entry counsel with on-the-ground advisory to build partnerships.
Founders bring a combined 30 years of professional experience to the firm, including a track record of 150 events and activations. The consultancy provides services spanning market positioning, PR, content, and talent management.
The players
Zainab Talati
She is a co-founder of The Narrative Global with over 20 years of experience in luxury publishing and brand strategy.
Hannah Khan
She is a co-founder of The Narrative Global with over a decade of experience in luxury and strategic communications, including managing 150 events.
The details
The Narrative Global operates by defining brand positioning and building communications networks around that strategy. The firm leverages its founders' past expertise in London and Abu Dhabi to assist brands in the MENA market.
Timeline
October 30, 2026: The Narrative Global officially launched.
Travel Outlook
The firm aligns with the rising trend of specialized agencies focused on the unique demands of the Middle East and North Africa market. By providing targeted entry strategy, it mirrors the shift toward localized expertise in globalized luxury business environments.
Brands seeking to enter the MENA region can utilize the firm's combined market-entry and on-the-ground advisory services. The consultancy provides a structured framework for managing regional partnerships and luxury brand positioning.
The takeaway
Professional consultancy firms are increasingly necessary for brands navigating the specific cultural and commercial landscapes of the Middle East. Success in this region often requires blending high-level strategy with deep local operational knowledge.
Further reading
For more news on business and tourism developments in the region, visit the Middle East section.
Source note: This article includes information reported by Campaign Middle East.
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