AKA Communications Appoints Chloe Boston as GCC Director
The public relations firm has named Chloe Boston to lead its Middle East business operations.
Updated on Oct. 26, 2026 in People
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AKA Communications has appointed Chloe Boston as its new senior director for the GCC region. Boston will manage the agency's Middle East operations while collaborating with teams in the UAE and London.
Why it matters
This appointment aims to bridge the agency's expertise and networks across international markets. Boston will focus on strengthening the firm's presence in the Middle East.
AKA Communications was established in 2019, while the firm's new director brings career experience including five years spent at PRCO Group.
The players
Chloe Boston
She is a communications professional who previously served at Knight Frank MENA.
AKA Communications
This public relations firm was founded in 2019 by Antony Rettie and Katrina Kutchinsky.
The details
Boston joins the firm after previously leading public relations and communications at Knight Frank MENA. She moved to the UAE in 2020 after beginning her career at PRCO Group in London.
Timeline
AKA Communications was founded in 2019.
Chloe Boston moved to the UAE in 2020.
Chloe Boston was appointed as senior director on October 26, 2026.
Market Landscape
This move follows the ongoing expansion of international PR agencies into the Middle East market. It represents a strategic effort to consolidate regional business growth by aligning leadership with localized expertise.
Clients operating within the GCC region may see changes in how the agency manages cross-border communications and strategy. The leadership transition marks a shift in how the firm coordinates its services between Middle Eastern and London-based teams.
The takeaway
The addition of an experienced regional leader suggests that the firm is prioritizing localized market engagement to better serve its international client base. Organizations looking to expand in the Middle East often benefit from leadership with established regional tenure.
Further reading
For more on industry leadership moves, visit the People section.
Source note: This article includes information reported by Campaign Middle East.
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