Petronas Maintains Second Position in Asean Brand Rankings
The Malaysian energy giant holds its spot among the region's most valuable brands despite a slight valuation dip.
Updated on Oct. 30, 2026 in Advertising
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Petronas remains the second most valuable brand in Asean according to the latest Brand Finance Asean 500 report. The firm currently holds a total brand value of US$13.8 billion.
Why it matters
The brand's 4% year-over-year decline reflects the broader impact of lower energy prices on the sector. Despite this, the company maintains a significant sustainability perceptions value, underscoring its continued market influence.
Petronas recorded a sustainability perceptions value of US$1.3 billion. Overall, the combined value of the Asean 500 brands rose 8% to hit a total of US$315.6 billion.
The players
Petronas
This is a Malaysian global energy and petroleum corporation that is wholly owned by the government.
DBS Group
This is a multinational banking and financial services corporation headquartered in Singapore.
PTT
This is a state-owned oil and gas company based in Thailand.
Genting
This is a Malaysian holding company known for its diverse portfolio in leisure, hospitality, and energy.
Maybank
This is a major Malaysian banking group and one of the largest financial institutions in Southeast Asia.
The details
DBS Group continues to lead the regional rankings with a brand value of US$18.56 billion, while PTT secures the third spot at US$8.73 billion. Genting has climbed into the top 10 rankings alongside Maybank, driven by improved operating performance and higher business volumes.
Timeline
The Brand Finance Asean 500 report was released in 2026.
Market Landscape
This performance follows the methodology of the Brand Finance Asean 500 report, which tracks annual fluctuations in corporate brand equity. The rankings highlight a competitive environment where service-oriented firms like DBS Group are outpacing energy-dependent entities.
While the valuation shift primarily concerns stakeholders and institutional investors, it reflects the broader economic reliance of the region on energy pricing. Consumers may see indirect effects as companies prioritize sustainability initiatives to boost brand perception.
The takeaway
Brand valuations are increasingly sensitive to both commodity price volatility and sustainability metrics. Investors should monitor how energy firms adapt their business models to protect long-term brand equity in a changing market.
Further reading
For more analysis on regional market shifts, visit the Advertising section.
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