Publicis Groupe Launches Healthcare Division in Middle East
The new agency integrates medical expertise and technology to serve the rapidly expanding regional healthcare sector.
Updated on Oct. 27, 2026 in Healthcare
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Publicis Groupe Middle East has officially launched its dedicated healthcare division, Publicis Health Middle East. The new practice aims to address evolving consumer needs and the accelerating pace of healthcare transformation across the region.
Why it matters
The launch is designed to capitalize on significant regional growth, as the healthcare sector experiences a period of rapid development and high demand. It positions the agency to provide specialized, data-driven services within an increasingly complex market.
The regional healthcare sector is projected to reach a total expenditure of $159 billion within the next three years. This figure represents the estimated scale of the market opportunity the new division aims to capture.
The players
Ramzi Sleiman
He serves as the Chief Executive Officer of both Saatchi & Saatchi and the newly formed Publicis Health Middle East.
Noyala Rajakumar
She acts as the Head of Publicis Health Middle East and previously relocated from London to the Middle East to establish the practice.
Karen Kamel
She serves as the Business Lead for the new Publicis Health Middle East division.
The details
Operating under the Power of One framework, the division combines medical, creative, and regional expertise with capabilities in media, technology, and influence. The team is led by a core group of executives including Chief Executive Officer Ramzi Sleiman, Head Noyala Rajakumar, and Business Lead Karen Kamel.
Timeline
October 27, 2026: Publicis Groupe Middle East officially announced the launch of the new division.
Next three years: Regional healthcare expenditure is projected to reach $159 billion.
Market Landscape
The launch of Publicis Health Middle East is an application of the Power of One framework, which seeks to unify disparate agency capabilities under a single integrated strategy. This move allows the firm to consolidate its service offerings against regional competitors in the fast-growing healthcare services market.
Corporate clients in the region can expect a more consolidated approach to medical marketing and communications services as the division ramps up its operations. This integrated model aims to streamline how healthcare organizations interact with media, technology, and creative platforms.
The takeaway
The move underscores the increasing necessity for specialized, technology-backed marketing services in fast-growing global markets. Companies operating in the Middle East should watch how this agency integrates data-driven healthcare solutions to address changing consumer behaviors.
Further reading
Learn more about the latest developments in the Healthcare sector.
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