Agency HYVE Launches Operations in Dubai and Riyadh
The new marketing firm aims to modernize media planning using its proprietary AI platform, Honeycomb.
Updated on Oct. 22, 2026 in Advertising
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Agency HYVE has officially launched in Dubai and Riyadh to help clients navigate complex media environments. The firm utilizes a proprietary platform called Honeycomb to unify data and media operations.
Why it matters
The agency was established to solve persistent client issues related to fragmented data and outdated operational structures. By integrating AI-driven agents, the company seeks to streamline media planning, activation, and measurement.
The agency’s Honeycomb platform integrates more than 150 data sources to support its operations. The business is led by a founding team of three members.
The players
Beth Williams
Beth Williams is a founding member of the HYVE agency team.
Anis Chohan
Anis Chohan is a founding member of the HYVE agency team.
Wajid Ali
Wajid Ali is a founding member of the agency who brings 20 years of marketing experience to the firm.
The details
HYVE incorporates AI agents into its core operating model to assist teams across the full lifecycle of media planning, activation, and measurement. The agency leverages the proprietary Honeycomb platform to merge media, data, and technology into a single workflow.
Timeline
The agency HYVE was founded and launched its operations in Dubai and Riyadh in 2026.
Market Landscape
The launch of HYVE reflects a broader industry push toward AI-augmented media operation systems. This move challenges legacy firms by prioritizing data consolidation through specialized proprietary technology.
Clients looking to simplify their media stacks may find this platform’s unified data approach a potential alternative to managing multiple fragmented tools. The integration of AI agents is designed to change how teams handle routine media planning and measurement tasks.
The takeaway
The agency aims to provide a competitive edge by automating complex data integration through its proprietary platform. Businesses should evaluate whether consolidating their data sources into one ecosystem fits their current media operation needs.
Further reading
For more on the current state of the global marketing sector, visit the Advertising section.
Source note: This article includes information reported by Campaign Middle East.
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