Aleph Launches Digital Marketing and AI Course in Arabic
The free online certification program aims to increase AI literacy among Arabic speakers in the MENAT region.
Updated on Oct. 15, 2026 in Language Learning
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Aleph has introduced a digital marketing and artificial intelligence certificate program delivered entirely in Arabic. The self-paced course is available at no cost through the Digital Ad Expert platform.
Why it matters
The initiative addresses the growing demand for advanced digital training in the MENAT region. By providing content in Arabic, the program seeks to eliminate language barriers to critical artificial intelligence knowledge.
The certificate program is 100 percent online and self-paced, providing access to learners across the MENAT region. Digital Ad Expert currently supports over 900,000 total users globally with 30,000 users already certified.
The players
Aleph
Aleph is a technology company that facilitates digital advertising and training across 130 markets worldwide.
Digital Ad Expert
Digital Ad Expert is an online education platform that provides digital marketing certification courses to over 900,000 registered users.
The details
The curriculum features interactive elements, practical activities, and infographics designed to help students master AI tools. Learners access these resources through the Digital Ad Expert platform, which operates alongside Aleph's presence in 130 markets.
Timeline
October 15, 2026: Aleph announced the availability of the Arabic certificate program.
Culture Shift
This launch mirrors the broader trend of democratizing technical education by removing language-based barriers to entry in emerging digital economies. It positions localized content as a key driver for expanding access to specialized workforce skills in the Middle East and North Africa.
Students can now integrate free, specialized AI and digital marketing training into their daily professional development routines. The self-paced nature of the course allows for flexible learning schedules regardless of current employment status.
The takeaway
Expanding technical education into regional languages is a vital step toward creating a more inclusive global workforce. Professionals should leverage these free resources to build practical AI skills that are increasingly essential in the modern advertising industry.
Further reading
For more on educational resources, visit our Language Learning section.
Source note: This article includes information reported by Campaign Middle East.
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