Viva’s Floral Wholesale Opens in Framingham

The new storefront at 48 Union Ave. marks the first floral wholesaler to operate within the MetroWest region.

Updated on Oct. 27, 2026 in Openings & Closings

Crates of fresh peonies and eucalyptus stems inside a bright, clean wholesale floral warehouse. — Viva’s Floral Wholesale and Convenience has opened a new wholesale facility in Framingham, providing local florists and event companies with closer access to fresh inventory. AI Illustration. Upload story photo >

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Viva’s Floral Wholesale and Convenience has officially opened its doors in Framingham. The business aims to serve local florists and event companies by providing a closer source for fresh inventory.

Why it matters

By establishing a location in Framingham, the wholesaler provides a convenient purchasing option for MetroWest businesses that previously had to source supplies from outside the area. This local access is designed to reduce travel time and shipping expenses for area floral professionals.

The new business is located at 48 Union Ave. and maintains daily operating hours from 5 a.m. to 7 p.m., Monday through Saturday.

The players

Viva's Floral Wholesale and Convenience

This is a new wholesale business that provides fresh flowers and event supplies to florists throughout the MetroWest region.

The details

The facility stocks a variety of fresh flowers, floral supplies, and event rentals to support local businesses. Through direct partnerships with area farmers and growers, the shop ensures a steady supply of local inventory.

The business held its grand opening ribbon-cutting ceremony on Oct. 21, 2026.
The store is open for business Monday through Saturday from 5 a.m. to 7 p.m.

Market Landscape

The opening of this facility reflects a broader regional effort to shorten supply chains for local businesses. By bringing wholesale floral goods directly into MetroWest, the store challenges the reliance on larger, distant markets for professional event supplies.

Local florists and event planners can expect reduced travel expenses and lower transit times when sourcing their inventory. The convenience of a centralized local wholesaler may also lead to more frequent restocks of fresh floral products for area customers.

The takeaway

This new hub simplifies the procurement process for professional florists operating in the MetroWest area. Business owners should leverage these local partnerships to optimize their supply schedules and lower operating costs.