Fairmont Hotels Launches Global Holiday Campaign
The hotel chain introduces its Wrapped in the Moment initiative featuring seasonal activities and charity partnerships.
Updated on Oct. 26, 2026 in Hotels
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Fairmont Hotels and Resorts has launched its new holiday campaign, Wrapped in the Moment, across its global properties. The initiative highlights a multi-year partnership with Make-A-Wish to support charitable efforts through seasonal guest activities.
Why it matters
The program is designed to encourage guests to spend quality time together during the holiday season. By integrating charitable components into local festive events, the company aims to foster a sense of community engagement at its various locations.
The global campaign includes 4 primary themes such as Mindful Craft Sessions and Unplugged Wellness. These activities vary by location, ranging from florist-led wreath-making workshops to specific food and beverage offerings.
The players
Fairmont Hotels and Resorts
An international luxury hotel chain that operates numerous iconic properties and functions as a subsidiary of the hospitality conglomerate Accor.
Make-A-Wish
A non-profit organization that coordinates experiences for children with critical illnesses and maintains a multi-year partnership with the hotel chain.
Accor
A multinational hospitality company headquartered in France that manages the portfolio of hotel brands including the Fairmont chain.
The details
Properties under the Accor brand are organizing seasonal activities including holiday postcard sales and hot cocoa purchases to generate proceeds for Make-A-Wish. Specific events include daily Santa visits in San Diego, festive afternoon tea in Toronto, and a New Year temazcal ceremony in Mexico.
Timeline
Fairmont New Orleans is scheduled to open on November 2, 2026.
Festive afternoon tea service at Fairmont Royal York runs from November 21, 2026, to January 3, 2027.
A wreath-making workshop at Fairmont Cheshire takes place on November 26, 2026.
Fairmont Le Château Montebello hosts Santa's Workshop on December 6 and December 13, 2026.
Fairmont Chateau Whistler holds festive storytelling events on December 19 and December 24, 2026.
Travel Outlook
This campaign aligns with the luxury hotel industry seasonal experiential tourism trend by shifting focus from traditional lodging to curated guest activities. The approach mirrors a broader industry movement toward immersive, experience-driven travel during peak holiday periods.
Travelers planning to visit specific properties should review local event schedules for ticketed activities like wreath-making or tea services. Guests can contribute to the Make-A-Wish partnership by participating in branded activities or purchasing seasonal items at participating locations.
The takeaway
Travelers looking for holiday experiences should check property-specific schedules well in advance as many festive events require reservations. Incorporating charity-focused activities into vacation planning can add a meaningful dimension to seasonal travel.
Further reading
Learn more about the latest developments in the hospitality industry by visiting Hotels.
Source note: This article includes information reported by Luxury Daily.
Live Poll
Do you feel hotel-hosted holiday activities enhance your family's travel experience during the winter season?
