Ralph Lauren Expands Holiday Experience to Seven Cities
The 2026 campaign, centered on the Adirondack mountains, adds three new cities to last year's four-city lineup.
Updated on Nov. 3, 2026 in Seasonal Events
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Ralph Lauren is expanding its Holiday Experience installations to seven cities in 2026, up from four in 2025, with stores worldwide transformed into American woodland retreats. The campaign runs from London, Tokyo, Seoul, Sydney, Hong Kong, Singapore and Los Angeles, with installations opening as early as Nov. 12.
Why it matters
The expansion extends a seasonal retail campaign to more international markets and gives shoppers in additional cities a branded holiday destination. The campaign also links store design, hospitality and charitable giving into a single holiday offering.
The campaign expands from four cities in 2025 to seven in 2026, adding three new locations. Installation run dates range from Nov. 12 in London to Dec. 31 in Tokyo, though the total visitor count is not stated.
The players
Ralph Lauren
Ralph Lauren is an American fashion house founded in 1967 known for its Polo brand and lifestyle-driven retail campaigns.
Bloomingdale's
Bloomingdale's is an American luxury department store chain headquartered in New York City, known for its flagship 59th Street location.
Selfridges
Selfridges is a British luxury department store group based in London, known for its elaborate seasonal window displays.
The details
Installations include Lake House-inspired retreats, ice skating rinks, Christmas trees, family portrait moments, seasonal workshops and immersive retail experiences. Ralph's Coffee pop-ups are available on site, and Ralph Lauren will donate a percentage of proceeds from select activities.
Timeline
Nov. 12 to Dec. 20: London Sloane Square installation runs
Nov. 17 to Dec. 26: Singapore Marina Bay Sands installation runs
Nov. 21 to Nov. 29: Sydney First Fleet Park installation runs
Dec. 3 to Dec. 6: West Hollywood installation runs
Dec. 4 to Dec. 31: Tokyo Roppongi Midtown installation runs
Season Trajectory
The 2026 expansion follows the 2025 format of four city installations and extends it to seven markets. Ralph Lauren is widening a holiday retail model that combines immersive installations with hospitality offerings.
Shoppers in London, Tokyo, Seoul, Sydney, Hong Kong, Singapore and Los Angeles can visit the installations during their run dates. The Polo Bear Chronicles second installment debuts this holiday season, giving audiences a new storytelling chapter to follow.
The takeaway
Shoppers planning holiday trips to any of the seven host cities can check the installation dates in advance, since run windows vary from a few days to several weeks. The campaign's timing means the earliest openings begin in mid-November.
What happens next
The installations open on Nov. 12 in London and run through Dec. 31 in Tokyo, with the final Sydney window closing Nov. 29.
Further reading
For more on holiday campaigns and seasonal programming, see Seasonal Events.
Source note: This article includes information reported by WWD.
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