Dojo Appoints VCCP Roar as Social Media Agency
The payment technology firm selected VCCP Roar to lead its social media campaigns following a competitive pitch.
Updated on Oct. 21, 2026 in Advertising
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Payment technology provider Dojo has appointed VCCP Roar as its social media agency of record. The agency will develop social campaigns and content focused on customer stories and cultural moments for the brand.
Why it matters
Dojo selected VCCP Roar due to the alignment of the agency's social strategy with the company's broader business objectives. This partnership follows a competitive selection process held by the payment technology firm.
Dojo processes more than £43 billion annually for approximately 110,000 UK merchants. VCCP Roar, formed in late 2025, launched with roughly 150 employees and approximately £22 million in combined revenue.
The players
Dojo
Dojo is a financial technology company that provides payment processing services and technology to businesses.
VCCP Roar
VCCP Roar is a communications agency formed in 2025 that specializes in social media strategy and content creation.
VCCP Media
VCCP Media is an agency division responsible for media planning and buying services.
The details
VCCP Media was also appointed as the media agency of record for Dojo in the UK and Ireland. VCCP Roar previously gained recognition for winning the Starbucks UK consumer communications account in August 2026.
Timeline
November 2025: VCCP Roar formed through a merger of Good Relations, Harvard, and Teamspirit.
August 2026: VCCP Roar secured the Starbucks UK consumer communications account.
October 21, 2026: Dojo officially announced the new agency appointments.
Market Landscape
The appointment reflects a broader industry movement toward consolidated agency models that integrate social and media strategies. By selecting VCCP Roar, Dojo is positioning its marketing output to align with firms capable of managing high-volume consumer accounts.
The partnership will likely result in more visible social media campaigns and content featuring customer experiences. Customers of Dojo can expect a shift in how the brand communicates its payment technology solutions across social platforms.
The takeaway
Brands are increasingly prioritizing social media agencies with established track records in large-scale consumer communications. This strategy ensures that companies maintain consistent engagement through cultural moments and narrative-driven advertising.
Further reading
For more on industry partnerships, visit the Advertising section.
Source note: This article includes information reported by PRovoke Media.
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