GetYourGuide Taps Spin for New Travel Video Series
The travel platform partners with agency group Spin to produce content featuring major global cities.
Updated on Oct. 20, 2026 in Europe
Live Poll
Do you trust video series created by travel platforms to provide unbiased travel recommendations?
GetYourGuide has appointed the agency group Spin to develop a new YouTube video series showcasing travel experiences. The collaborative program will feature both long-form and short-form content focused on destinations in London, Paris, Barcelona, and Tokyo.
Why it matters
The partnership leverages a specialized agency structure to expand the company's video footprint as it continues to scale its travel booking operations. By integrating strategy and production, GetYourGuide aims to enhance how travelers discover experiences in high-traffic urban markets.
GetYourGuide facilitates 200,000 experiences worldwide and reported 33 million bookings in 2025. The agency group Spin, which employs 80 people, will coordinate with its subsidiaries Tiny Studios and Be A Bear to execute the content brief.
The players
GetYourGuide
Founded in 2009 and headquartered in Berlin, this online travel agency platform connects users to a vast network of experiences globally.
Spin
Founded in 2016, this agency group specializes in creative production and digital strategy with a team of 80 employees.
Tiny Studios
This creative entity focuses on content production and was acquired by the agency group Spin in 2025.
Be A Bear
This organization specializes in digital platform strategy and was acquired by Spin in 2025 to bolster its publishing capabilities.
The details
The production process divides tasks across three entities: Spin handles scripting and editing, Tiny Studios manages content creation, and Be A Bear oversees the YouTube publishing strategy. This project is a key part of the platform's effort to drive engagement across major international travel hubs.
Timeline
In 2025, GetYourGuide recorded over €1 billion in revenue.
Spin acquired Tiny Studios in October 2025.
GetYourGuide announced a partnership with TikTok GO in May 2026.
The content brief appointment was publicized on October 20, 2026.
Travel Outlook
This collaboration follows the industry trend of brands using specialized creator agencies to capture long-form and short-form video engagement. As booking platforms evolve, they increasingly rely on high-production content to differentiate their offerings in a competitive global market.
Travelers can expect to find more detailed visual guides and destination insights on YouTube for their next trips to London, Paris, Barcelona, or Tokyo. These resources may assist in better pre-trip planning and identifying unique local experiences before booking.
The takeaway
Travel platforms are moving beyond simple booking utility by investing in cinematic content to influence visitor decisions. Users should look for these upcoming series as a tool to preview the quality and variety of local experiences before finalizing their travel itineraries.
Further reading
For more information on the travel landscape, explore the Europe section.
Live Poll
Do you trust video series created by travel platforms to provide unbiased travel recommendations?
