Deliveroo Appoints We Are Social for Paid Advertising
The delivery giant selects the agency to manage its paid social performance content across seven global markets.
Updated on Oct. 22, 2026 in Advertising
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Deliveroo has appointed the agency We Are Social to handle its paid social performance content strategy. The partnership aims to enhance brand visibility across seven international markets as the company continues to grow.
Why it matters
Deliveroo aims to drive greater scale, speed, and quality within its paid social media ecosystem. This strategic move is intended to ensure the brand remains a top-of-mind choice for consumers as it expands its diverse range of food and retail offerings.
The agreement encompasses seven global markets serviced by agency teams located in the UK, Italy, France, and Dubai. This transition follows a decade of market impact from Deliveroo in the food and retail sectors.
The players
Deliveroo
An international online food delivery company that connects consumers with local restaurants and retailers.
We Are Social
A global socially-led creative agency that specializes in social media strategy and digital performance content.
The details
We Are Social will deploy a streamlined operating model across its international offices to manage Deliveroo’s paid content. The cross-market team structure is designed to harmonize the delivery company's performance marketing efforts.
Timeline
The contract was confirmed as of October 22, 2026.
Market Landscape
This partnership follows the broader industry trend of streamlining creative and performance marketing through centralized global agency relationships. By consolidating these services, Deliveroo aims to gain a competitive advantage over rivals through more consistent and rapid content deployment.
Average users may notice more consistent or personalized promotional content in their social media feeds as the platform scales its marketing. This change is unlikely to impact individual delivery fees or service availability for current customers.
The takeaway
Centralizing social media performance across international teams allows brands to maintain a unified voice while adapting to local market nuances. Companies that synchronize their digital marketing models often achieve faster response times to changing consumer trends.
Further reading
Learn more about shifting strategies in the industry at the Advertising section.
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