VCCP Roar Expands Agency Influence and Tech Services
The communications agency is scaling its focus on influencer marketing and search optimization for global brands.
Updated on Oct. 19, 2026 in Advertising
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VCCP Roar is expanding its operational focus on social influencer marketing, executive visibility, and Generative Engine Optimisation. The agency is scaling these services to meet the demand for consistent storytelling across digital channels.
Why it matters
The agency aims to build consumer trust through executive visibility, noting that seven in 10 people are more likely to purchase from brands led by trusted CEOs. Consistent messaging is becoming critical as large language models change how information is discovered.
Sling & Stone manages campaign budgets using a 70/30 split between creator and media allocations. More than half of their current client base has adopted Generative Engine Optimisation strategies.
The players
VCCP Roar
This communications agency specializes in integrated campaigns and strategy, including the management of social influencer and search optimization services.
Sling & Stone
This agency focuses on communications in the APAC region and operates offices in Singapore and Australia, including a location in Surry Hills.
The details
VCCP Roar incorporates Generative Engine Optimisation into every pitch response strategy to ensure brand visibility. The agency continues to manage integrated communications budgets for its clients by balancing creator-led content and traditional media buys.
Timeline
VCCP Roar acquired Sling & Stone in 2021.
Sling & Stone was named Provoke Large Agency of the Year in 2025.
The agency received the CPRA Golden Target Award in 2026.
Market Landscape
VCCP Roar's expansion mirrors the broader industry trend of adapting marketing strategies to account for the way large language models impact consumer search behavior. This positions the agency to compete as brands shift budgets toward AI-focused visibility and executive branding.
Clients of the agency can expect an increased focus on creator-driven campaigns as marketing budgets transition to a 70/30 creator-to-media model. Consumers may notice more unified brand storytelling across various digital and search platforms as these tools are implemented.
The takeaway
Building consumer trust is increasingly tied to the public visibility and reliability of a brand's executive leadership. Brands should prioritize consistent messaging across all channels to maintain authority in an environment shaped by generative search.
Further reading
Learn more about the latest industry trends by visiting the Advertising section.
Source note: This article includes information reported by B&T.
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Does knowing and trusting a company's CEO make you more likely to purchase their products?
