Peermusic Promotes Bagué and Molina in Latin Division
The music publisher elevates internal leaders to senior roles within its U.S. Latin and Mexico operations.
Updated on Oct. 16, 2026 in Latin
Peermusic has announced the promotions of Julio Bagué to senior vice president of A&R, U.S. Latin, and Lalo Molina to director of A&R, Mexico. These appointments acknowledge the ongoing efforts of both executives in supporting the company's roster of Latin songwriters.
Why it matters
These strategic promotions highlight the publisher's commitment to strengthening its leadership infrastructure in key markets. By elevating established internal talent, the firm aims to bolster its artist and repertoire capabilities across the Americas.
Julio Bagué brings 26 years of institutional experience at Peermusic to his new executive role. Lalo Molina joined the company's Mexico City office as a consultant in 2024.
The players
Julio Bagué
He is the newly appointed senior vice president of A&R for Peermusic U.S. Latin based in Miami.
Lalo Molina
He is the new director of A&R for Peermusic Mexico who previously served as a consultant for the firm.
Elizabeth Rodda
She serves as the president of U.S. Latin, Latin America and global society relations at Peermusic.
Viridiana González
She is the general manager of Peermusic Mexico and oversees the firm's A&R operations in that region.
The details
Julio Bagué will maintain his Miami base while reporting to Elizabeth Rodda, who serves as the president of U.S. Latin, Latin America and global society relations. Lalo Molina will work from the Mexico City office under the supervision of general manager Viridiana González.
Timeline
Lalo Molina joined Peermusic as a consultant in 2024.
Peermusic announced the promotions of Bagué and Molina on October 16, 2026.
Industry Dynamics
The firm is aligning its leadership structure to keep pace with the rapid expansion of Latin music's market share in the global industry. These appointments reflect a broader trend of publishers centralizing regional expertise to capture growth in specific international territories.
These executive shifts will influence the pipeline of new content and songwriter services available to the global Latin music community. Fans and artists can expect continued support for talent development in the Miami and Mexico City hubs.
The takeaway
Companies that cultivate internal talent for decades often secure deeper stability during periods of rapid market growth. Leaders should prioritize clear reporting structures to ensure that regional expertise effectively translates into broader global success.
Further reading
For more news on the evolving regional landscape, see the latest updates in Latin.
