Believe Expands Romain Vivien to Global Music Head
The company reorganizes its regional leadership to accelerate artist development worldwide.
Updated on Oct. 19, 2026 in Latin
Believe has expanded Romain Vivien’s role to lead its music operations across EMEA, the Americas, and APAC. This shift is a key component of the company’s five-year strategic plan, titled From Access to Success.
Why it matters
The regional reorganization aims to bring the company closer to local artists, songwriters, labels, and publishers to foster growth. By streamlining management, Believe seeks to accelerate decision-making and improve accountability.
Romain Vivien brings 30 years of industry experience to his expanded role. He previously served as CEO of Believe France and was appointed global head of music and president for Europe in 2024.
The players
Romain Vivien
He is the newly appointed Global Head of Music at Believe who previously led the company's French operations.
Adriana Sein
She serves as the president of Americas at Believe.
Viktoria Siniavskaia
She serves as the president of EMEA at Believe.
Sylvain Delange
He serves as the president of APAC at Believe.
The details
Under this new structure, Vivien will coordinate regional operations to help transform Believe into a full-service, technology-empowered global artist development company. The firm has appointed regional presidents, including Adriana Sein for the Americas, Viktoria Siniavskaia for EMEA, and Sylvain Delange for APAC, to support this mission.
Timeline
2024: Vivien was appointed global head of music and president for Europe.
October 12, 2026: Believe announced leadership changes for Americas and EMEA regions.
October 19, 2026: The company officially announced the expansion of Vivien's global role.
Industry Dynamics
This reorganization reflects a broader trend of music distribution firms centralizing global management to better compete in international streaming markets. The move follows the mandates established by the company's From Access to Success five-year strategic plan.
This change primarily affects the way independent artists and labels interact with Believe’s global service infrastructure. While the leadership shift is internal, artists may see faster service and more localized support in the Americas, EMEA, and APAC regions.
The takeaway
This consolidation of leadership demonstrates how digital-first music companies are restructuring to achieve a more unified global footprint. The move highlights the industry-wide push to leverage technology for more efficient artist development.
Further reading
For more on the evolving music business landscape, visit the Latin section.
Source note: This article includes information reported by Billboard.
