ONErpm Reorganizes Global Marketing Operations
The music company is grouping 200 staff into specialized global and regional hubs to streamline promotion.
Updated on Oct. 20, 2026 in Music — General
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ONErpm has restructured its global marketing and promotion operations by consolidating 200 staff members into a network of specialized and regional hubs. This shift is designed to unify global promotional efforts while maintaining local market expertise as music crosses borders.
Why it matters
The company seeks to facilitate the global flow of culture without sacrificing the nuanced regional knowledge required for success in diverse markets. This structural overhaul supports the firm's goal to become the fifth-largest music company in the world within three years.
ONErpm currently maintains 48 offices across 37 countries, with 24 of those offices established within the past five years. The company is on track for $300 million in gross revenue for 2025 and is targeting 50% to 60% growth by the end of 2026.
The players
Iasmine Amazonas
She serves as the Chief Marketing Officer at ONErpm.
Isaac Miranda
He is the Global Marketing Director at ONErpm.
Emmanuel Zunz
He is the CEO who announced the company's future growth targets.
Jenna LoMonaco
She leads the marketing efforts for the company in the United States.
ONErpm
This is a global music company with 48 offices across 37 countries.
The details
The reorganization creates dedicated specialty hubs for Paid Media, DSPs, International Marketing, and YouTube Marketing, alongside new regional centers. These regional hubs cover the United States, LATAM, Brazil, Russia and Eastern Europe, and Europe and Africa.
Timeline
December 2021: Jenna LoMonaco joined the company as Head of US Marketing.
September 2023: Isaac Miranda became the company's first hire in Asia.
July 2024: CEO Emmanuel Zunz announced the company's ambitious growth targets.
July 2025: The company reached its on-track status for $300 million in revenue.
October 20, 2026: The company announced the global marketing team restructure.
Industry Dynamics
This reorganization aligns with the industry-wide consolidation trend where independent distributors scale operations to challenge legacy labels. By centralizing its marketing, the company positions itself to better compete in the global streaming market against major conglomerate firms.
Consumers can expect more coordinated and efficient global release campaigns for their favorite independent artists. This operational shift aims to bridge the gap between local cultural hits and international streaming success for fans worldwide.
The takeaway
Centralizing operations into global hubs allows a company to preserve the agility needed for regional success while scaling efficiently. This move reflects the necessity of integrating diverse international markets into a unified strategy to hit aggressive long-term growth targets.
Further reading
For more information on trends in the industry, visit the Music — General section.
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Does centralizing business operations into global hubs generally make companies more or less effective?
