Believe Appointed Viktoria Siniavskaia as EMEA President
The company has reorganized its operations into a new regional structure under Siniavskaia's leadership.
Updated on Oct. 13, 2026 in Latin
Live Poll
Do you trust that corporate reorganizations typically improve support for independent creators?
Digital music firm Believe has named Viktoria Siniavskaia as president of the EMEA region. The appointment follows a corporate reorganization that groups multiple territories into a single dedicated unit.
Why it matters
This leadership change aims to accelerate growth by fostering greater regional coordination and market collaboration across Believe's diverse European and Middle Eastern territories.
Viktoria Siniavskaia brings more than 20 years of music industry experience to the role, including over 15 years spent at Believe. She previously oversaw operations across the Americas and parts of Europe and the Middle East.
The players
Viktoria Siniavskaia
She is the newly appointed president of the EMEA region for Believe with over two decades of industry experience.
Believe
This digital music company operates globally and provides services to artists and record labels.
Romain Vivien
He serves as the global head of music at Believe and oversees the company's strategic artist and label operations.
The details
Believe implemented this new leadership model to provide greater regional autonomy for markets including the UK, Germany, and France. Under the new structure, regional managing directors and directors will report directly to Siniavskaia.
Timeline
October 13, 2026: Believe announced the appointment of Viktoria Siniavskaia.
Industry Dynamics
This reorganization mirrors a broader trend among major digital music firms to move away from centralized management in favor of regional autonomy. By empowering local leadership, companies seek to respond more effectively to the unique demands of international music markets.
The new organizational structure aims to streamline operations for artists and labels partnering with the firm in the EMEA region. Clients in these markets can expect improved service coordination as the company shifts to a more unified regional approach.
The takeaway
The move signals that the company is prioritizing regional expertise to navigate complex international markets. It highlights how established firms are flattening their hierarchies to remain competitive in the fast-paced digital music sector.
Further reading
For more on industry developments, visit the Latin section.
Live Poll
Do you trust that corporate reorganizations typically improve support for independent creators?
