MISA Launches 1 KM Daily GBV Challenge
The 16-day campaign runs from 25 November to 10 December 2026 and asks participants to wear a GBV awareness wristband.
Updated on Nov. 3, 2026 in Women’s Issues
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The Motor Industry Staff Association (MISA) has launched a 1 KM per Day for 16 Days Against GBV challenge, running from 25 November to 10 December 2026. Participants are asked to wear at least one GBV awareness wristband, which costs R10.
Why it matters
The initiative aims to transform awareness into meaningful action against gender-based violence during the 16 Days of Activism. All wristband proceeds will be donated to SA Women Fight Back, a national non-profit empowering women and children affected by GBV.
The challenge sets a target of 1 kilometre per day, totalling 16 kilometres over 16 days, and each wristband costs R10. MISA has more than 80 000 members in the retail motor industry, but the source does not state how many have signed up or how much has been raised so far.
The players
Motor Industry Staff Association (MISA)
MISA is the organisation running the challenge and represents staff in the retail motor industry, with more than 80 000 members.
SA Women Fight Back
SA Women Fight Back is a national non-profit organisation that empowers women and children affected by gender-based violence and receives the wristband proceeds.
The details
Participants can complete one kilometre daily, walk or run the full 16 kilometres at once, or accumulate the distance throughout the campaign. Wristbands are purchased by contacting MISA's Media Liaison Assistant.
Timeline
25 November 2026: Challenge period begins during the 16 Days of Activism.
10 December 2026: Challenge period ends.
Culture Shift
The campaign aligns with the UN's 2026 global theme 'UNiTE to End Violence Against Women and Girls: Ensure justice, protect survivors, end impunity.' It shows how a motor-industry staff body is translating that international framing into a national, participatory fundraising drive in South Africa.
Readers who want to take part can wear a GBV awareness wristband for R10 by contacting MISA's Media Liaison Assistant. Participants can choose to complete 1 kilometre each day or accumulate the 16 kilometres at their own pace across the campaign.
The takeaway
Wearing a wristband or logging a daily kilometre is a low-cost way to join the 16 Days of Activism. Proceeds support SA Women Fight Back's work with women and children affected by gender-based violence.
What happens next
The challenge period runs until 10 December 2026, the close of the campaign.
Further reading
For related coverage, explore more on Women's Issues in South Africa.
Source note: This article includes information reported by AutoForum.
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Would you walk or run a kilometre a day to fight gender-based violence?
